Top20brands.ru - Любимые бренды россиян

2024

1.	(SAMSUNG)	13.7%	0
2.	(ADIDAS)	12.3%	0
3.	(NIKE)	10.3%	0
4.	(APPLE)	8.1%	0
5.	(YANDEX)	6.4%	+1
6.	(BMW)	5.2%	-1
7.	(XIAOMI)	4.3%	0
8.	(OZON)	4%	+9
9.	(PUMA)	3.7%	+5
10.	(MERCEDES)	3.5%	-2
11.	(LG)	3.4%	+7
12.	(BOSCH)	3.2%	-2
13.	(СБЕР)	3.1%	0
14.	(TOYOTA)	3.1%	-5
15.	(ZARA)	3%	-3
16.	(ВКУСВИЛЛ)	2.8%
17.	(SONY)	2.7%	-2
18.	(OSTIN)	2.5%	-2
19.	(ЛЕНТА)	2.4%
20.	(ПЯТЕРОЧКА)	2.2%

2023

1.	(SAMSUNG)	13%	0
2.	(ADIDAS)	11%	+1
3.	(NIKE)	10%	-1
4.	(APPLE)	8%	0
5.	(BMW)	6%	+12
6.	(YANDEX)	4%
7.	(XIAOMI)	4%	-2
8.	(MERCEDES)	4%
9.	(TOYOTA)	3%
10.	(BOSCH)	3%	-3
11.	(AUDI)	3%
12.	(ZARA)	3%	-6
13.	(СБЕР)	3%
14.	(PUMA)	2%	-3
15.	(SONY)	2%	-5
16.	(OSTIN)	2%	-3
17.	(OZON)	2%
18.	(LG)	2%	-10
19.	(KIA)	2%
20.	(GLORIA)	2%	-5

2022

1.	(SAMSUNG)	14.9%	0
2.	(NIKE)	12.7%	+1
3.	(ADIDAS)	12.6%	-1
4.	(APPLE)	8.8%	0
5.	(XIAOMI)	5.5%	0
6.	(ZARA)	4.7%	+2
7.	(BOSCH)	4.6%	+2
8.	(LG)	3.9%	+2
9.	(IKEA)	3.7%	+11
10.	(SONY)	3.7%	-4
11.	(PUMA)	3.6%	+2
12.	(COCA-COLA)	3.2%	-5
13.	(OSTIN)	3.1%	+4
14.	(REEBOK)	2.6%	0
15.	(GLORIA)	2.3%	0
16.	(ВКУСВИЛЛ)	2.2%
17.	(BMW)	2.1%
18.	(H&M)	2%	-7
19.	(MCDONALDS)	1.9%	-7
20.	(ПРОСТОКВАШИНО)	1.8%	-1

2021

1.	(SAMSUNG)	16.2%	0
2.	(ADIDAS)	15%	0
3.	(NIKE)	11.2%	0
4.	(APPLE)	8.4%	0
5.	(XIAOMI)	5%	+2
6.	(SONY)	4.6%	0
7.	(COCA-COLA)	4.4%	+1
8.	(ZARA)	4.2%	+2
9.	(BOSCH)	3.6%	-4
10.	(LG)	3.5%	-1
11.	(H&M)	3.3%	+1
12.	(MCDONALDS)	2.9%	+3
13.	(PUMA)	2.9%	-2
14.	(REEBOK)	2.4%	+5
15.	(GLORIA)	2.3%
16.	(LAYS)	2.3%
17.	(OSTIN)	2%	-3
18.	(TOYOTA)	2%
19.	(ПРОСТОКВАШИНО)	1.9%
20.	(IKEA)	1.8%

2020

1.	(SAMSUNG)	17.9%	0
2.	(ADIDAS)	12.2%	0
3.	(NIKE)	11.7%	0
4.	(APPLE)	9.7%	0
5.	(BOSCH)	5.8%	+1
6.	(SONY)	4.8%	-1
7.	(XIAOMI)	4.6%	+1
8.	(COCA-COLA)	4.6%	-1
9.	(LG)	4.1%	0
10.	(ZARA)	3.1%	0
11.	(PUMA)	2.9%	0
12.	(H&M)	2.5%	+5
13.	(HUAWEI)	2.4%
14.	(OSTIN)	2.4%	-1
15.	(MCDONALDS)	2%	+5
16.	(BMW)	2%	+2
17.	(PEPSI)	1.9%
18.	(ASUS)	1.9%	-4
19.	(REEBOK)	1.8%	-4
20.	(LEVI'S)	1.7%

2019

1.	(SAMSUNG)	18.5%	0
2.	(ADIDAS)	12.1%	0
3.	(NIKE)	11.1%	0
4.	(APPLE)	9.3%	0
5.	(SONY)	6%	0
6.	(BOSCH)	6%	+1
7.	(COCA-COLA)	4.5%	-1
8.	(XIAOMI)	3.5%	+3
9.	(LG)	3.5%	-1
10.	(ZARA)	3.4%	-1
11.	(PUMA)	2.7%	+8
12.	(PHILIPS)	2.6%	+3
13.	(OSTIN)	2.4%	-3
14.	(ASUS)	2.4%	+2
15.	(REEBOK)	2.1%	-1
16.	(NESTLE)	2.1%
17.	(H&M)	2%	-5
18.	(BMW)	1.9%	-1
19.	(TOYOTA)	1.9%
20.	(MCDONALDS)	1.9%	-2

2018

1.	(SAMSUNG)	18.3%	0
2.	(ADIDAS)	11.1%	0
3.	(NIKE)	9.6%	0
4.	(APPLE)	9.6%	0
5.	(SONY)	7.2%	0
6.	(COCA-COLA)	5%	0
7.	(BOSCH)	4.7%	+1
8.	(LG)	4.6%	-1
9.	(ZARA)	3.8%	0
10.	(OSTIN)	3.2%	+7
11.	(XIAOMI)	2.9%
12.	(H&M)	2.8%	+1
13.	(CHANEL)	2.6%	+6
14.	(REEBOK)	2.5%	0
15.	(PHILIPS)	2.4%	-5
16.	(ASUS)	2.2%	-4
17.	(BMW)	2.1%	+1
18.	(MCDONALDS)	1.9%
19.	(PUMA)	1.8%	+1
20.	(MERCEDES)	1.8%

2017

1.	(SAMSUNG)	19%	0
2.	(ADIDAS)	10.5%	0
3.	(NIKE)	10.1%	+2
4.	(APPLE)	8.6%	0
5.	(SONY)	7.7%	-2
6.	(COCA-COLA)	5.7%	+2
7.	(LG)	4.3%	0
8.	(BOSCH)	3.8%	-2
9.	(ZARA)	3.7%	+1
10.	(PHILIPS)	3.2%	-1
11.	(NOKIA)	2.8%	+3
12.	(ASUS)	2.6%	+1
13.	(H&M)	2.5%	-2
14.	(REEBOK)	2.4%	+2
15.	(TOYOTA)	2.4%
16.	(NESTLE)	2.4%	-1
17.	(OSTIN)	2.2%	-5
18.	(BMW)	2.2%	0
19.	(CHANEL)	2.1%	-2
20.	(PUMA)	2%

2016

1.	(SAMSUNG)	17%	0
2.	(ADIDAS)	10.5%	+2
3.	(SONY)	10%	-1
4.	(APPLE)	9.7%	-1
5.	(NIKE)	9.4%	0
6.	(BOSCH)	4.9%	+1
7.	(LG)	4.2%	+1
8.	(COCA-COLA)	3.7%	+1
9.	(PHILIPS)	3.5%	+1
10.	(ZARA)	3.1%	+2
11.	(H&M)	3%
12.	(OSTIN)	3%
13.	(ASUS)	2.7%	-2
14.	(NOKIA)	2.5%	-8
15.	(NESTLE)	2.5%	+2
16.	(REEBOK)	2.4%
17.	(CHANEL)	2.1%	+2
18.	(BMW)	1.9%	-3
19.	(L'OREAL)	1.9%
20.	(ECCO)	1.9%

2015

1.	(SAMSUNG)	20.1%	0
2.	(SONY)	9.6%	+1
3.	(APPLE)	9.5%	+3
4.	(ADIDAS)	8.4%	-2
5.	(NIKE)	8%	-1
6.	(NOKIA)	5%	-1
7.	(BOSCH)	4.7%	0
8.	(LG)	4.5%	+1
9.	(COCA-COLA)	4.2%	-1
10.	(PHILIPS)	3.8%	0
11.	(ASUS)	3%	+3
12.	(ZARA)	2.7%	+1
13.	(LENOVO)	2.5%
14.	(MERCEDES)	2.2%
15.	(BMW)	2.2%	+3
16.	(PANASONIC)	2.1%	-5
17.	(NESTLE)	1.9%	-1
18.	(TOYOTA)	1.9%
19.	(CHANEL)	1.9%	-4
20.	(IKEA)	1.8%

2014

1.	(SAMSUNG)	18.2%	0
2.	(ADIDAS)	11.9%	+1
3.	(SONY)	9.3%	-1
4.	(NIKE)	7.3%	+2
5.	(NOKIA)	7.1%	-1
6.	(APPLE)	6.9%	-1
7.	(BOSCH)	5.4%	0
8.	(COCA-COLA)	4.1%	+3
9.	(LG)	4%	0
10.	(PHILIPS)	3.4%	-2
11.	(PANASONIC)	2.8%	-1
12.	(REEBOK)	2.6%
13.	(ZARA)	2.5%	-1
14.	(ASUS)	2.3%	-1
15.	(CHANEL)	2.3%
16.	(NESTLE)	2%	-1
17.	(NIVEA)	2%
18.	(BMW)	2%	-1
19.	(OSTIN)	1.9%
20.	(ECCO)	1.9%

2013

1.	(SAMSUNG)	18.5%	0
2.	(SONY)	10.2%	+1
3.	(ADIDAS)	9.4%	+1
4.	(NOKIA)	8.2%	-2
5.	(APPLE)	6.7%	0
6.	(NIKE)	6.5%	0
7.	(BOSCH)	5%	0
8.	(PHILIPS)	4.8%	0
9.	(LG)	4.4%	0
10.	(PANASONIC)	3.8%	+1
11.	(COCA-COLA)	3.2%	-1
12.	(ZARA)	2.7%	+1
13.	(ASUS)	2.7%	-1
14.	(TOYOTA)	2.4%	0
15.	(NESTLE)	2.3%	+3
16.	(CHRISTIAN DIOR)	2%
17.	(BMW)	1.9%	-1
18.	(H&M)	1.8%
19.	(CANON)	1.8%
20.	(HTC)	1.7%

2012

1.	(SAMSUNG)	18.8%	0
2.	(NOKIA)	10.3%	+1
3.	(SONY)	9.7%	-1
4.	(ADIDAS)	8.5%	0
5.	(APPLE)	6.2%	+3
6.	(NIKE)	5.1%	+3
7.	(BOSCH)	5%	-1
8.	(PHILIPS)	4.7%	-1
9.	(LG)	4.7%	+1
10.	(COCA-COLA)	3.9%	+2
11.	(PANASONIC)	3.8%	-6
12.	(ASUS)	2.5%	+1
13.	(ZARA)	2.4%
14.	(TOYOTA)	2.2%	0
15.	(HP)	2.1%	+2
16.	(BMW)	2.1%	+4
17.	(ACER)	2.1%
18.	(NESTLE)	2%
19.	(REEBOK)	2%
20.	(MERCEDES)	1.9%

2011

1.	(SAMSUNG)	16.9%	+1
2.	(SONY)	12.5%	+1
3.	(NOKIA)	12.2%	-2
4.	(ADIDAS)	8.9%	0
5.	(PANASONIC)	5%	0
6.	(BOSCH)	4.9%	+1
7.	(PHILIPS)	4.5%	-1
8.	(APPLE)	4%	+5
9.	(NIKE)	3.7%	-1
10.	(LG)	3.7%	0
11.	(GILLETTE)	3.5%
12.	(COCA-COLA)	3.4%	-3
13.	(ASUS)	2.9%	+1
14.	(TOYOTA)	2.1%	-3
15.	(CANON)	2%	+4
16.	(NIVEA)	2%
17.	(HP)	2%	-5
18.	(L'OREAL)	2%	-2
19.	(CHRISTIAN DIOR)	1.9%
20.	(BMW)	1.8%	-3

2010

1.	(NOKIA)	15%	+2
2.	(SAMSUNG)	14.7%	-1
3.	(SONY)	12.9%	-1
4.	(ADIDAS)	6.4%	+2
5.	(PANASONIC)	5.5%	-1
6.	(PHILIPS)	4.9%	+4
7.	(BOSCH)	4.2%	+1
8.	(NIKE)	4%	+5
9.	(COCA-COLA)	3.6%	+7
10.	(LG)	3.6%	+4
11.	(TOYOTA)	3.3%	-6
12.	(HP)	2.8%	-1
13.	(APPLE)	2.7%
14.	(ASUS)	2.6%	-5
15.	(MERCEDES)	2.5%	+3
16.	(L'OREAL)	2.5%
17.	(BMW)	2.4%	+2
18.	(CHANEL)	2.2%
19.	(CANON)	2.1%	-12
20.	(NESTLE)	2%

2009

1.	(SAMSUNG)	15.4%	+1
2.	(SONY)	14.7%	-1
3.	(NOKIA)	13.7%	0
4.	(PANASONIC)	5.8%	0
5.	(TOYOTA)	5.3%	+1
6.	(ADIDAS)	5.1%	-1
7.	(CANON)	3.9%	+4
8.	(BOSCH)	3.8%	+2
9.	(ASUS)	3.7%	+8
10.	(PHILIPS)	3.5%	+6
11.	(HP)	3.5%	+3
12.	(SONY ERICSSON)	3.3%	+3
13.	(NIKE)	3.1%	-1
14.	(LG)	2.8%	-5
15.	(NISSAN)	2.2%
16.	(COCA-COLA)	2.1%	-3
17.	(REEBOK)	2.1%
18.	(MERCEDES)	2.1%	-10
19.	(BMW)	2%	-12
20.	(HONDA)	1.9%

2008

1.	(SONY)	15.1%
2.	(SAMSUNG)	14.5%
3.	(NOKIA)	11.7%
4.	(PANASONIC)	6.6%
5.	(ADIDAS)	5.1%
6.	(TOYOTA)	4.7%
7.	(BMW)	4.2%
8.	(MERCEDES)	4%
9.	(LG)	3.9%
10.	(BOSCH)	3.5%
11.	(CANON)	3.1%
12.	(NIKE)	3.1%
13.	(COCA-COLA)	2.8%
14.	(HP)	2.8%
15.	(SONY ERICSSON)	2.8%
16.	(PHILIPS)	2.7%
17.	(ASUS)	2.5%
18.	(SIEMENS)	2.5%
19.	(AUDI)	2.2%
20.	(TOSHIBA)	2.1%

Проценты даны от числа респондентов, назвавших один из брендов TOP20.

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

Другие цитаты

История:

Смарт - машинка маленькая, двухместная, у неё даже капота нет, выглядит как игрушечная. Есть одна, постоянно повторяющаяся ситуация, которая очень забавляет. Стою на светофоре, а рядом ждёт зеленого сигнала какой-нибудь дорогущий джип, загорается зеленый, и я с бешеной скоростью трогаюсь с места. Надо видеть лицо владельца этого дорогущего джипа, когда он догоняет меня на следующем светофоре! После этого он прилагает все усилия для того, чтобы уйти со светофора первым. Выглядит всё это довольно смешно.

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