Top20brands.ru - Любимые бренды россиян

2024

1.	(SAMSUNG)	13.7%	0
2.	(ADIDAS)	12.3%	0
3.	(NIKE)	10.3%	0
4.	(APPLE)	8.1%	0
5.	(YANDEX)	6.4%	+1
6.	(BMW)	5.2%	-1
7.	(XIAOMI)	4.3%	0
8.	(OZON)	4%	+9
9.	(PUMA)	3.7%	+5
10.	(MERCEDES)	3.5%	-2
11.	(LG)	3.4%	+7
12.	(BOSCH)	3.2%	-2
13.	(СБЕР)	3.1%	0
14.	(TOYOTA)	3.1%	-5
15.	(ZARA)	3%	-3
16.	(ВКУСВИЛЛ)	2.8%
17.	(SONY)	2.7%	-2
18.	(OSTIN)	2.5%	-2
19.	(ЛЕНТА)	2.4%
20.	(ПЯТЕРОЧКА)	2.2%

2023

1.	(SAMSUNG)	13%	0
2.	(ADIDAS)	11%	+1
3.	(NIKE)	10%	-1
4.	(APPLE)	8%	0
5.	(BMW)	6%	+12
6.	(YANDEX)	4%
7.	(XIAOMI)	4%	-2
8.	(MERCEDES)	4%
9.	(TOYOTA)	3%
10.	(BOSCH)	3%	-3
11.	(AUDI)	3%
12.	(ZARA)	3%	-6
13.	(СБЕР)	3%
14.	(PUMA)	2%	-3
15.	(SONY)	2%	-5
16.	(OSTIN)	2%	-3
17.	(OZON)	2%
18.	(LG)	2%	-10
19.	(KIA)	2%
20.	(GLORIA)	2%	-5

2022

1.	(SAMSUNG)	14.9%	0
2.	(NIKE)	12.7%	+1
3.	(ADIDAS)	12.6%	-1
4.	(APPLE)	8.8%	0
5.	(XIAOMI)	5.5%	0
6.	(ZARA)	4.7%	+2
7.	(BOSCH)	4.6%	+2
8.	(LG)	3.9%	+2
9.	(IKEA)	3.7%	+11
10.	(SONY)	3.7%	-4
11.	(PUMA)	3.6%	+2
12.	(COCA-COLA)	3.2%	-5
13.	(OSTIN)	3.1%	+4
14.	(REEBOK)	2.6%	0
15.	(GLORIA)	2.3%	0
16.	(ВКУСВИЛЛ)	2.2%
17.	(BMW)	2.1%
18.	(H&M)	2%	-7
19.	(MCDONALDS)	1.9%	-7
20.	(ПРОСТОКВАШИНО)	1.8%	-1

2021

1.	(SAMSUNG)	16.2%	0
2.	(ADIDAS)	15%	0
3.	(NIKE)	11.2%	0
4.	(APPLE)	8.4%	0
5.	(XIAOMI)	5%	+2
6.	(SONY)	4.6%	0
7.	(COCA-COLA)	4.4%	+1
8.	(ZARA)	4.2%	+2
9.	(BOSCH)	3.6%	-4
10.	(LG)	3.5%	-1
11.	(H&M)	3.3%	+1
12.	(MCDONALDS)	2.9%	+3
13.	(PUMA)	2.9%	-2
14.	(REEBOK)	2.4%	+5
15.	(GLORIA)	2.3%
16.	(LAYS)	2.3%
17.	(OSTIN)	2%	-3
18.	(TOYOTA)	2%
19.	(ПРОСТОКВАШИНО)	1.9%
20.	(IKEA)	1.8%

2020

1.	(SAMSUNG)	17.9%	0
2.	(ADIDAS)	12.2%	0
3.	(NIKE)	11.7%	0
4.	(APPLE)	9.7%	0
5.	(BOSCH)	5.8%	+1
6.	(SONY)	4.8%	-1
7.	(XIAOMI)	4.6%	+1
8.	(COCA-COLA)	4.6%	-1
9.	(LG)	4.1%	0
10.	(ZARA)	3.1%	0
11.	(PUMA)	2.9%	0
12.	(H&M)	2.5%	+5
13.	(HUAWEI)	2.4%
14.	(OSTIN)	2.4%	-1
15.	(MCDONALDS)	2%	+5
16.	(BMW)	2%	+2
17.	(PEPSI)	1.9%
18.	(ASUS)	1.9%	-4
19.	(REEBOK)	1.8%	-4
20.	(LEVI'S)	1.7%

2019

1.	(SAMSUNG)	18.5%	0
2.	(ADIDAS)	12.1%	0
3.	(NIKE)	11.1%	0
4.	(APPLE)	9.3%	0
5.	(SONY)	6%	0
6.	(BOSCH)	6%	+1
7.	(COCA-COLA)	4.5%	-1
8.	(XIAOMI)	3.5%	+3
9.	(LG)	3.5%	-1
10.	(ZARA)	3.4%	-1
11.	(PUMA)	2.7%	+8
12.	(PHILIPS)	2.6%	+3
13.	(OSTIN)	2.4%	-3
14.	(ASUS)	2.4%	+2
15.	(REEBOK)	2.1%	-1
16.	(NESTLE)	2.1%
17.	(H&M)	2%	-5
18.	(BMW)	1.9%	-1
19.	(TOYOTA)	1.9%
20.	(MCDONALDS)	1.9%	-2

2018

1.	(SAMSUNG)	18.3%	0
2.	(ADIDAS)	11.1%	0
3.	(NIKE)	9.6%	0
4.	(APPLE)	9.6%	0
5.	(SONY)	7.2%	0
6.	(COCA-COLA)	5%	0
7.	(BOSCH)	4.7%	+1
8.	(LG)	4.6%	-1
9.	(ZARA)	3.8%	0
10.	(OSTIN)	3.2%	+7
11.	(XIAOMI)	2.9%
12.	(H&M)	2.8%	+1
13.	(CHANEL)	2.6%	+6
14.	(REEBOK)	2.5%	0
15.	(PHILIPS)	2.4%	-5
16.	(ASUS)	2.2%	-4
17.	(BMW)	2.1%	+1
18.	(MCDONALDS)	1.9%
19.	(PUMA)	1.8%	+1
20.	(MERCEDES)	1.8%

2017

1.	(SAMSUNG)	19%	0
2.	(ADIDAS)	10.5%	0
3.	(NIKE)	10.1%	+2
4.	(APPLE)	8.6%	0
5.	(SONY)	7.7%	-2
6.	(COCA-COLA)	5.7%	+2
7.	(LG)	4.3%	0
8.	(BOSCH)	3.8%	-2
9.	(ZARA)	3.7%	+1
10.	(PHILIPS)	3.2%	-1
11.	(NOKIA)	2.8%	+3
12.	(ASUS)	2.6%	+1
13.	(H&M)	2.5%	-2
14.	(REEBOK)	2.4%	+2
15.	(TOYOTA)	2.4%
16.	(NESTLE)	2.4%	-1
17.	(OSTIN)	2.2%	-5
18.	(BMW)	2.2%	0
19.	(CHANEL)	2.1%	-2
20.	(PUMA)	2%

2016

1.	(SAMSUNG)	17%	0
2.	(ADIDAS)	10.5%	+2
3.	(SONY)	10%	-1
4.	(APPLE)	9.7%	-1
5.	(NIKE)	9.4%	0
6.	(BOSCH)	4.9%	+1
7.	(LG)	4.2%	+1
8.	(COCA-COLA)	3.7%	+1
9.	(PHILIPS)	3.5%	+1
10.	(ZARA)	3.1%	+2
11.	(H&M)	3%
12.	(OSTIN)	3%
13.	(ASUS)	2.7%	-2
14.	(NOKIA)	2.5%	-8
15.	(NESTLE)	2.5%	+2
16.	(REEBOK)	2.4%
17.	(CHANEL)	2.1%	+2
18.	(BMW)	1.9%	-3
19.	(L'OREAL)	1.9%
20.	(ECCO)	1.9%

2015

1.	(SAMSUNG)	20.1%	0
2.	(SONY)	9.6%	+1
3.	(APPLE)	9.5%	+3
4.	(ADIDAS)	8.4%	-2
5.	(NIKE)	8%	-1
6.	(NOKIA)	5%	-1
7.	(BOSCH)	4.7%	0
8.	(LG)	4.5%	+1
9.	(COCA-COLA)	4.2%	-1
10.	(PHILIPS)	3.8%	0
11.	(ASUS)	3%	+3
12.	(ZARA)	2.7%	+1
13.	(LENOVO)	2.5%
14.	(MERCEDES)	2.2%
15.	(BMW)	2.2%	+3
16.	(PANASONIC)	2.1%	-5
17.	(NESTLE)	1.9%	-1
18.	(TOYOTA)	1.9%
19.	(CHANEL)	1.9%	-4
20.	(IKEA)	1.8%

2014

1.	(SAMSUNG)	18.2%	0
2.	(ADIDAS)	11.9%	+1
3.	(SONY)	9.3%	-1
4.	(NIKE)	7.3%	+2
5.	(NOKIA)	7.1%	-1
6.	(APPLE)	6.9%	-1
7.	(BOSCH)	5.4%	0
8.	(COCA-COLA)	4.1%	+3
9.	(LG)	4%	0
10.	(PHILIPS)	3.4%	-2
11.	(PANASONIC)	2.8%	-1
12.	(REEBOK)	2.6%
13.	(ZARA)	2.5%	-1
14.	(ASUS)	2.3%	-1
15.	(CHANEL)	2.3%
16.	(NESTLE)	2%	-1
17.	(NIVEA)	2%
18.	(BMW)	2%	-1
19.	(OSTIN)	1.9%
20.	(ECCO)	1.9%

2013

1.	(SAMSUNG)	18.5%	0
2.	(SONY)	10.2%	+1
3.	(ADIDAS)	9.4%	+1
4.	(NOKIA)	8.2%	-2
5.	(APPLE)	6.7%	0
6.	(NIKE)	6.5%	0
7.	(BOSCH)	5%	0
8.	(PHILIPS)	4.8%	0
9.	(LG)	4.4%	0
10.	(PANASONIC)	3.8%	+1
11.	(COCA-COLA)	3.2%	-1
12.	(ZARA)	2.7%	+1
13.	(ASUS)	2.7%	-1
14.	(TOYOTA)	2.4%	0
15.	(NESTLE)	2.3%	+3
16.	(CHRISTIAN DIOR)	2%
17.	(BMW)	1.9%	-1
18.	(H&M)	1.8%
19.	(CANON)	1.8%
20.	(HTC)	1.7%

2012

1.	(SAMSUNG)	18.8%	0
2.	(NOKIA)	10.3%	+1
3.	(SONY)	9.7%	-1
4.	(ADIDAS)	8.5%	0
5.	(APPLE)	6.2%	+3
6.	(NIKE)	5.1%	+3
7.	(BOSCH)	5%	-1
8.	(PHILIPS)	4.7%	-1
9.	(LG)	4.7%	+1
10.	(COCA-COLA)	3.9%	+2
11.	(PANASONIC)	3.8%	-6
12.	(ASUS)	2.5%	+1
13.	(ZARA)	2.4%
14.	(TOYOTA)	2.2%	0
15.	(HP)	2.1%	+2
16.	(BMW)	2.1%	+4
17.	(ACER)	2.1%
18.	(NESTLE)	2%
19.	(REEBOK)	2%
20.	(MERCEDES)	1.9%

2011

1.	(SAMSUNG)	16.9%	+1
2.	(SONY)	12.5%	+1
3.	(NOKIA)	12.2%	-2
4.	(ADIDAS)	8.9%	0
5.	(PANASONIC)	5%	0
6.	(BOSCH)	4.9%	+1
7.	(PHILIPS)	4.5%	-1
8.	(APPLE)	4%	+5
9.	(NIKE)	3.7%	-1
10.	(LG)	3.7%	0
11.	(GILLETTE)	3.5%
12.	(COCA-COLA)	3.4%	-3
13.	(ASUS)	2.9%	+1
14.	(TOYOTA)	2.1%	-3
15.	(CANON)	2%	+4
16.	(NIVEA)	2%
17.	(HP)	2%	-5
18.	(L'OREAL)	2%	-2
19.	(CHRISTIAN DIOR)	1.9%
20.	(BMW)	1.8%	-3

2010

1.	(NOKIA)	15%	+2
2.	(SAMSUNG)	14.7%	-1
3.	(SONY)	12.9%	-1
4.	(ADIDAS)	6.4%	+2
5.	(PANASONIC)	5.5%	-1
6.	(PHILIPS)	4.9%	+4
7.	(BOSCH)	4.2%	+1
8.	(NIKE)	4%	+5
9.	(COCA-COLA)	3.6%	+7
10.	(LG)	3.6%	+4
11.	(TOYOTA)	3.3%	-6
12.	(HP)	2.8%	-1
13.	(APPLE)	2.7%
14.	(ASUS)	2.6%	-5
15.	(MERCEDES)	2.5%	+3
16.	(L'OREAL)	2.5%
17.	(BMW)	2.4%	+2
18.	(CHANEL)	2.2%
19.	(CANON)	2.1%	-12
20.	(NESTLE)	2%

2009

1.	(SAMSUNG)	15.4%	+1
2.	(SONY)	14.7%	-1
3.	(NOKIA)	13.7%	0
4.	(PANASONIC)	5.8%	0
5.	(TOYOTA)	5.3%	+1
6.	(ADIDAS)	5.1%	-1
7.	(CANON)	3.9%	+4
8.	(BOSCH)	3.8%	+2
9.	(ASUS)	3.7%	+8
10.	(PHILIPS)	3.5%	+6
11.	(HP)	3.5%	+3
12.	(SONY ERICSSON)	3.3%	+3
13.	(NIKE)	3.1%	-1
14.	(LG)	2.8%	-5
15.	(NISSAN)	2.2%
16.	(COCA-COLA)	2.1%	-3
17.	(REEBOK)	2.1%
18.	(MERCEDES)	2.1%	-10
19.	(BMW)	2%	-12
20.	(HONDA)	1.9%

2008

1.	(SONY)	15.1%
2.	(SAMSUNG)	14.5%
3.	(NOKIA)	11.7%
4.	(PANASONIC)	6.6%
5.	(ADIDAS)	5.1%
6.	(TOYOTA)	4.7%
7.	(BMW)	4.2%
8.	(MERCEDES)	4%
9.	(LG)	3.9%
10.	(BOSCH)	3.5%
11.	(CANON)	3.1%
12.	(NIKE)	3.1%
13.	(COCA-COLA)	2.8%
14.	(HP)	2.8%
15.	(SONY ERICSSON)	2.8%
16.	(PHILIPS)	2.7%
17.	(ASUS)	2.5%
18.	(SIEMENS)	2.5%
19.	(AUDI)	2.2%
20.	(TOSHIBA)	2.1%

Проценты даны от числа респондентов, назвавших один из брендов TOP20.

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

Другие цитаты

История:

Будучи в Тайвани, я купил Gillet набор бритвенный станок и пенку для бритья. Оказывается, в это время проходила акция, где по стирающемуся стикеру можно было выиграть призы от фото плёнки Kodac до мотороллера. Мне продавец стёр стикер и, замахав руками, выдал блок плёнки Kodac. Но так как там были написаны иероглифы, то мой коллега сказал, что я явно выиграл мотороллер! Но в 1995 году я был доволен и плёнкой

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