Шоколадные батончики |
1. | (SNICKERS) | 35.6% | 0 | |||
2. | (MARS) | 19.1% | 0 | |||
3. | (BOUNTI) | 15.8% | 0 | |||
4. | (TWIX) | 10.5% | 0 | |||
5. | (PICNIC) | 4.1% | +1 | |||
6. | (БАБАЕВСКИЙ) | 3.6% | -1 | |||
7. | (NUTS) | 3.4% | 0 | |||
8. | (MILKY WAY) | 3.2% | +1 | |||
9. | (ALPEN GOLD) | 2.4% | - | |||
10. | (MILKA) | 2.4% | 0 |
1. | (SNICKERS) | 35.2% | 0 | |||
2. | (MARS) | 18% | 0 | |||
3. | (BOUNTI) | 13.6% | 0 | |||
4. | (TWIX) | 12.5% | 0 | |||
5. | (БАБАЕВСКИЙ) | 4.4% | +2 | |||
6. | (PICNIC) | 4.1% | 0 | |||
7. | (NUTS) | 4% | +1 | |||
8. | (KITKAT) | 3.7% | -3 | |||
9. | (MILKY WAY) | 2.3% | - | |||
10. | (MILKA) | 2.1% | -1 |
1. | (SNICKERS) | 34% | 0 | |||
2. | (MARS) | 19.5% | 0 | |||
3. | (BOUNTI) | 13.2% | 0 | |||
4. | (TWIX) | 12.2% | 0 | |||
5. | (KITKAT) | 5.8% | 0 | |||
6. | (PICNIC) | 3.5% | +2 | |||
7. | (БАБАЕВСКИЙ) | 3.5% | 0 | |||
8. | (NUTS) | 3.1% | -2 | |||
9. | (MILKA) | 2.8% | ||||
10. | (NESQUIK) | 2.2% |
1. | (SNICKERS) | 35.3% | 0 | |||
2. | (MARS) | 20.2% | 0 | |||
3. | (BOUNTI) | 14.1% | 0 | |||
4. | (TWIX) | 11.5% | 0 | |||
5. | (KITKAT) | 4.8% | 0 | |||
6. | (NUTS) | 4% | +1 | |||
7. | (БАБАЕВСКИЙ) | 3.1% | -1 | |||
8. | (PICNIC) | 3% | 0 | |||
9. | (АЛЁНКА) | 2.1% | ||||
10. | (ALPEN GOLD) | 2% |
1. | (SNICKERS) | 36% | 0 | |||
2. | (MARS) | 20.7% | 0 | |||
3. | (BOUNTI) | 12.4% | +1 | |||
4. | (TWIX) | 11.1% | -1 | |||
5. | (KITKAT) | 5.4% | 0 | |||
6. | (БАБАЕВСКИЙ) | 4.1% | 0 | |||
7. | (NUTS) | 3.8% | 0 | |||
8. | (PICNIC) | 3.7% | 0 | |||
9. | (NESTLE) | 1.5% | - | |||
10. | (ФАБРИКА КРУПСКОЙ) | 1.3% | - |
1. | (SNICKERS) | 34.6% | 0 | |||
2. | (MARS) | 19.9% | 0 | |||
3. | (TWIX) | 13.6% | 0 | |||
4. | (BOUNTI) | 13.1% | 0 | |||
5. | (KITKAT) | 5% | 0 | |||
6. | (БАБАЕВСКИЙ) | 3.6% | 0 | |||
7. | (NUTS) | 3.4% | +1 | |||
8. | (PICNIC) | 3.1% | +2 | |||
9. | (MILKY WAY) | 2% | -2 | |||
10. | (РОТФРОНТ) | 1.7% | -1 |
1. | (SNICKERS) | 34.5% | 0 | |||
2. | (MARS) | 20.9% | 0 | |||
3. | (TWIX) | 12.5% | 0 | |||
4. | (BOUNTI) | 11.4% | 0 | |||
5. | (KITKAT) | 6.1% | 0 | |||
6. | (БАБАЕВСКИЙ) | 5.6% | +2 | |||
7. | (MILKY WAY) | 2.5% | +2 | |||
8. | (NUTS) | 2.2% | -2 | |||
9. | (РОТФРОНТ) | 2.2% | ||||
10. | (PICNIC) | 2.1% | -3 |
1. | (SNICKERS) | 31.2% | 0 | |||
2. | (MARS) | 22.2% | 0 | |||
3. | (TWIX) | 13.7% | 0 | |||
4. | (BOUNTI) | 10% | 0 | |||
5. | (KITKAT) | 6.1% | 0 | |||
6. | (NUTS) | 4% | 0 | |||
7. | (PICNIC) | 3.7% | +1 | |||
8. | (БАБАЕВСКИЙ) | 3.4% | -1 | |||
9. | (MILKY WAY) | 3.1% | +1 | |||
10. | (NESTLE) | 2.5% | -1 |
1. | (SNICKERS) | 29.7% | 0 | |||
2. | (MARS) | 19.6% | 0 | |||
3. | (TWIX) | 14% | +1 | |||
4. | (BOUNTI) | 14% | -1 | |||
5. | (KITKAT) | 6% | 0 | |||
6. | (NUTS) | 4.3% | +1 | |||
7. | (БАБАЕВСКИЙ) | 4.1% | +1 | |||
8. | (PICNIC) | 3% | -2 | |||
9. | (NESTLE) | 2.7% | - | |||
10. | (MILKY WAY) | 2.5% | -1 |
1. | (SNICKERS) | 30.4% | 0 | |||
2. | (MARS) | 22.9% | 0 | |||
3. | (BOUNTI) | 14.6% | 0 | |||
4. | (TWIX) | 11.2% | 0 | |||
5. | (KITKAT) | 4.9% | 0 | |||
6. | (PICNIC) | 4% | +2 | |||
7. | (NUTS) | 3.9% | -1 | |||
8. | (БАБАЕВСКИЙ) | 3.8% | -1 | |||
9. | (MILKY WAY) | 2.3% | +1 | |||
10. | (ФАБРИКА КРУПСКОЙ) | 2% |
1. | (SNICKERS) | 33.2% | ||||
2. | (MARS) | 21.2% | ||||
3. | (BOUNTI) | 13.3% | ||||
4. | (TWIX) | 11.7% | ||||
5. | (KITKAT) | 4.7% | ||||
6. | (NUTS) | 4.1% | ||||
7. | (БАБАЕВСКИЙ) | 3.5% | ||||
8. | (PICNIC) | 3.4% | ||||
9. | (NESTLE) | 2.5% | ||||
10. | (MILKY WAY) | 2.3% |
*Опрашивались респонденты, покупавшие шоколадные батончики в течение последнего месяца
**От назвавших один из брендов TOP-10 в категории
Цитата:
Кевин Робертс генеральный директор компании «Saatchi & Saatchi» |
« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »
История:
Мой любимый фотоаппарат - Кэнон (зеркальный) запечатляет все моменты жизни моего маленьгоко ребенка