Рейтинг по категориям

Автомобили

2025

1.	(BMW)	18.1%	0
2.	(TOYOTA)	16.5%	+1
3.	(LADA)	11%	+3
4.	(AUDI)	10.2%	+1
5.	(KIA)	10%	-1
6.	(MERCEDES)	9.9%	-4
7.	(HYUNDAI)	8.3%	+2
8.	(NISSAN)	6.9%	-1
9.	(FORD)	4.7%	-
10.	(MAZDA)	4.4%	-

2024

1.	(BMW)	17.5%	0
2.	(MERCEDES)	13.9%	+1
3.	(TOYOTA)	13.4%	-1
4.	(KIA)	11.2%	+1
5.	(AUDI)	10.8%	-1
6.	(LADA)	8%	+2
7.	(NISSAN)	7.8%	0
8.	(VOLKSWAGEN)	6.4%	+1
9.	(HYUNDAI)	5.9%	-3
10.	(RENAULT)	5%	-

2023

1.	(BMW)	17%	0
2.	(TOYOTA)	15%	0
3.	(MERCEDES)	13%	+1
4.	(AUDI)	11%	+1
5.	(KIA)	11%	-2
6.	(HYUNDAI)	7%	0
7.	(NISSAN)	6%	0
8.	(LADA)	5%	+1
9.	(VOLKSWAGEN)	5%	-1
10.	(MAZDA)	5%	0

2022

1.	(BMW)	18.4%	0
2.	(TOYOTA)	14.6%	0
3.	(KIA)	12.2%	0
4.	(MERCEDES)	11.3%	0
5.	(AUDI)	10%	0
6.	(HYUNDAI)	8.6%	+2
7.	(NISSAN)	7%	-1
8.	(VOLKSWAGEN)	6%	-1
9.	(LADA)	5.8%	-
10.	(MAZDA)	5.4%	-

2021

1.	(BMW)	16.9%	0
2.	(TOYOTA)	16.6%	0
3.	(KIA)	12.3%	+2
4.	(MERCEDES)	12.2%	-1
5.	(AUDI)	9.7%	-1
6.	(NISSAN)	8.4%	0
7.	(VOLKSWAGEN)	7.4%	0
8.	(HYUNDAI)	6.6%	0
9.	(RENAULT)	5.1%	-
10.	(SKODA)	4.8%

2020

1.	(BMW)	16.7%	0
2.	(TOYOTA)	15.7%	0
3.	(MERCEDES)	11.9%	0
4.	(AUDI)	11.3%	+2
5.	(KIA)	10.2%	0
6.	(NISSAN)	7.8%	-2
7.	(VOLKSWAGEN)	7.8%	+1
8.	(HYUNDAI)	6.9%	-1
9.	(FORD)	5.9%	0
10.	(MAZDA)	5.7%	-

2019

1.	(BMW)	16%	+1
2.	(TOYOTA)	15.5%	-1
3.	(MERCEDES)	11.2%	+2
4.	(NISSAN)	10.7%	0
5.	(KIA)	9.3%	-2
6.	(AUDI)	9.1%	0
7.	(HYUNDAI)	7.7%	-
8.	(VOLKSWAGEN)	7.4%	0
9.	(FORD)	6.9%	-2
10.	(RENAULT)	6.2%	-1

2018

1.	(TOYOTA)	16.8%	+1
2.	(BMW)	14.7%	-1
3.	(KIA)	10.5%	+4
4.	(NISSAN)	10.1%	+2
5.	(MERCEDES)	10%	-2
6.	(AUDI)	9.8%	-2
7.	(FORD)	8.5%	-2
8.	(VOLKSWAGEN)	7.8%	+2
9.	(RENAULT)	6%	-
10.	(MAZDA)	5.6%	-

2017

1.	(BMW)	16.9%	0
2.	(TOYOTA)	14.6%	0
3.	(MERCEDES)	12.1%	+1
4.	(AUDI)	10.6%	-1
5.	(FORD)	9.2%	+2
6.	(NISSAN)	9.2%	-1
7.	(KIA)	9%	-1
8.	(HYUNDAI)	6.3%	-
9.	(LADA)	6.2%
10.	(VOLKSWAGEN)	5.9%	-2

2016

1.	(BMW)	17.6%	0
2.	(TOYOTA)	14.4%	+1
3.	(AUDI)	11.9%	+1
4.	(MERCEDES)	10.8%	-2
5.	(NISSAN)	10%	0
6.	(KIA)	9%	+1
7.	(FORD)	8%	0
8.	(VOLKSWAGEN)	7.7%	-2
9.	(MAZDA)	5.4%	0
10.	(RENAULT)	5.3%	-

2015

1.	(BMW)	19%	0
2.	(MERCEDES)	13.2%	+1
3.	(TOYOTA)	12.8%	-1
4.	(AUDI)	11.6%	0
5.	(NISSAN)	10.2%	+2
6.	(VOLKSWAGEN)	8.5%	0
7.	(KIA)	6.8%	+2
7.	(FORD)	6.7%	-2
9.	(MAZDA)	5.8%	-1
10.	(HYUNDAI)	5.2%

2014

1.	(BMW)	16.4%	0
2.	(TOYOTA)	16.3%	0
3.	(MERCEDES)	11.5%	+1
4.	(AUDI)	10.4%	-1
5.	(FORD)	9.5%	+1
6.	(VOLKSWAGEN)	9.2%	+1
7.	(NISSAN)	7.9%	-2
8.	(MAZDA)	6.9%	+2
9.	(KIA)	6.2%	-1
10.	(OPEL)	5.7%	-

2013

1.	(BMW)	16.3%	0
2.	(TOYOTA)	16%	0
3.	(AUDI)	11.1%	0
4.	(MERCEDES)	11.1%	0
5.	(NISSAN)	9.9%	0
6.	(FORD)	9%	+1
7.	(VOLKSWAGEN)	8.2%	-1
8.	(KIA)	7%	+2
9.	(RENAULT)	6%
10.	(MAZDA)	5.6%	-2

2012

1.	(BMW)	17.2%	0
2.	(TOYOTA)	16%	0
3.	(AUDI)	11.9%	+3
4.	(MERCEDES)	11.6%	-1
5.	(NISSAN)	9.8%	0
6.	(VOLKSWAGEN)	9.6%	+1
7.	(FORD)	8.5%	-3
8.	(MAZDA)	5.4%	0
9.	(OPEL)	5.1%	-
10.	(KIA)	4.9%	0

2011

1.	(BMW)	15.8%	+1
2.	(TOYOTA)	15.6%	-1
3.	(MERCEDES)	11.1%	+1
4.	(FORD)	10.6%	+1
5.	(NISSAN)	10.3%	+1
6.	(AUDI)	10.1%	-3
7.	(VOLKSWAGEN)	8.6%	0
8.	(MAZDA)	7.4%	+2
9.	(HONDA)	5.7%	-1
10.	(KIA)	4.7%

2010

1.	(TOYOTA)	18.6%	0
2.	(BMW)	16.2%	0
3.	(AUDI)	11.1%	+4
4.	(MERCEDES)	10%	0
5.	(FORD)	9.4%	-2
6.	(NISSAN)	8.7%	-1
7.	(VOLKSWAGEN)	7%	+2
8.	(HONDA)	6.4%	-2
9.	(OPEL)	6.4%
10.	(MAZDA)	6.1%	-2

2009

1.	(TOYOTA)	21.2%
2.	(BMW)	13.6%
3.	(FORD)	10%
4.	(MERCEDES)	9.5%
5.	(NISSAN)	9.2%
6.	(HONDA)	8.7%
7.	(AUDI)	8.3%
8.	(MAZDA)	8.2%
9.	(VOLKSWAGEN)	6.6%
10.	(VOLVO)	4.6%

* Опрашивались владельцы автомобилей
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »

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Интересно было наблюдать на российском сайте Nokia баннер "Пока Nokia", когда решил выбрать новый телефон. Думал, компания закрывается, а оказалось - просто шутка дизайнеров

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