| Шампуни, кондиционеры и бальзамы для волос |
| 1. |
|
(SCHAUMA) | 14.9% |  |
+1 |
|
| 2. |
|
(HEAD & SHOULDERS) | 14.5% | |
-1 |
|
| 3. |
|
(PANTENE) | 12.1% | |
+2 |
|
| 4. |
|
(NIVEA) | 11.7% | |
-1 | |
| 5. |
|
(ЧИСТАЯ ЛИНИЯ) | 11.1% | |
+1 | |
| 6. |
|
(SYOSS) | 9.4% | |
-2 | |
| 7. |
|
(ELSEVE) | 7.8% | |
0 | |
| 8. |
|
(NATURA SIBERICA) | 6.3% | |
+1 | |
| 9. |
|
(DOVE) | 6.1% | |
-1 | |
| 10. |
|
(L'OREAL) | 6.1% | |
- |
| 1. |
|
(HEAD & SHOULDERS) | 16.6% | |
0 |
|
| 2. |
|
(SCHAUMA) | 15.7% | |
0 |
|
| 3. |
|
(NIVEA) | 12.2% | |
0 |
|
| 4. |
|
(SYOSS) | 11.6% | |
+1 | |
| 5. |
|
(PANTENE) | 11.2% | |
-1 | |
| 6. |
|
(ЧИСТАЯ ЛИНИЯ) | 9.6% | |
0 | |
| 7. |
|
(ELSEVE) | 6.4% | |
- | |
| 8. |
|
(DOVE) | 6.1% | |
+1 | |
| 9. |
|
(NATURA SIBERICA) | 5.3% | |
|
|
| 10. |
|
(SCHWARZKOPF) | 5.3% | |
- |
| 1. |
|
(HEAD & SHOULDERS) | 13.1% | |
+3 |
|
| 2. |
|
(SCHAUMA) | 12.9% | |
0 |
|
| 3. |
|
(NIVEA) | 12.9% | |
-2 |
|
| 4. |
|
(PANTENE) | 12.7% | |
+3 | |
| 5. |
|
(SYOSS) | 12.6% | |
0 | |
| 6. |
|
(ЧИСТАЯ ЛИНИЯ) | 10% | |
-3 | |
| 7. |
|
(GLISS KUR) | 7.6% | |
+1 | |
| 8. |
|
(GARNIER) | 6.3% | |
- | |
| 9. |
|
(DOVE) | 6.1% | |
-3 | |
| 10. |
|
(SHAMTU) | 5.9% | |
- |
| 1. |
|
(NIVEA) | 15.8% | |
+1 |
|
| 2. |
|
(SCHAUMA) | 13.1% | |
-1 |
|
| 3. |
|
(ЧИСТАЯ ЛИНИЯ) | 11.7% | |
+1 |
|
| 4. |
|
(HEAD & SHOULDERS) | 11% | |
-1 | |
| 5. |
|
(SYOSS) | 10.9% | |
+1 | |
| 6. |
|
(DOVE) | 10.4% | |
+2 | |
| 7. |
|
(PANTENE) | 10.1% | |
-2 | |
| 8. |
|
(GLISS KUR) | 6.1% | |
-1 | |
| 9. |
|
(L'OREAL) | 5.7% | |
- | |
| 10. |
|
(FRUCTIS) | 5.2% | |
- |
| 1. |
|
(SCHAUMA) | 15% | |
+1 |
|
| 2. |
|
(NIVEA) | 14.5% | |
+1 |
|
| 3. |
|
(HEAD & SHOULDERS) | 13.3% | |
-2 |
|
| 4. |
|
(ЧИСТАЯ ЛИНИЯ) | 11.2% | |
+4 | |
| 5. |
|
(PANTENE) | 10.8% | |
-1 | |
| 6. |
|
(SYOSS) | 8.3% | |
-1 | |
| 7. |
|
(GLISS KUR) | 7.6% | |
+3 | |
| 8. |
|
(DOVE) | 6.5% | |
-2 | |
| 9. |
|
(GARNIER) | 6.4% | |
- | |
| 10. |
|
(ELSEVE) | 6.2% | |
-1 |
| 1. |
|
(HEAD & SHOULDERS) | 16.4% | |
0 |
|
| 2. |
|
(SCHAUMA) | 14% | |
0 |
|
| 3. |
|
(NIVEA) | 12.6% | |
0 |
|
| 4. |
|
(PANTENE) | 11.6% | |
0 | |
| 5. |
|
(SYOSS) | 10% | |
|
|
| 6. |
|
(DOVE) | 7.8% | |
+2 | |
| 7. |
|
(SHAMTU) | 7.8% | |
- | |
| 8. |
|
(ЧИСТАЯ ЛИНИЯ) | 7.2% | |
-3 | |
| 9. |
|
(ELSEVE) | 6.7% | |
- | |
| 10. |
|
(GLISS KUR) | 5.9% | |
-3 |
| 1. |
|
(HEAD & SHOULDERS) | 15.3% | |
+3 |
|
| 2. |
|
(SCHAUMA) | 15% | |
0 |
|
| 3. |
|
(NIVEA) | 14.6% | |
-2 |
|
| 4. |
|
(PANTENE) | 13.4% | |
-1 | |
| 5. |
|
(ЧИСТАЯ ЛИНИЯ) | 7.6% | |
|
|
| 6. |
|
(GARNIER) | 7.5% | |
-1 | |
| 7. |
|
(GLISS KUR) | 7.1% | |
-1 | |
| 8. |
|
(DOVE) | 7% | |
- | |
| 9. |
|
(TIMOTEI) | 6.7% | |
-2 | |
| 10. |
|
(L'OREAL) | 5.8% | |
-2 |
| 1. |
|
(NIVEA) | 16.1% | |
+3 |
|
| 2. |
|
(SCHAUMA) | 14.1% | |
0 |
|
| 3. |
|
(PANTENE) | 14.1% | |
-2 |
|
| 4. |
|
(HEAD & SHOULDERS) | 10.9% | |
-1 | |
| 5. |
|
(GARNIER) | 8.9% | |
|
|
| 6. |
|
(GLISS KUR) | 7.6% | |
-1 | |
| 7. |
|
(TIMOTEI) | 7.4% | |
+1 | |
| 8. |
|
(L'OREAL) | 7.1% | |
|
|
| 9. |
|
(SCHWARZKOPF) | 7% | |
|
|
| 10. |
|
(ELSEVE) | 6.8% | |
-3 |
| 1. |
|
(PANTENE) | 16.9% | |
|
|
| 2. |
|
(SCHAUMA) | 15.5% | |
|
|
| 3. |
|
(HEAD & SHOULDERS) | 15.1% | |
|
|
| 4. |
|
(NIVEA) | 12.5% | |
||
| 5. |
|
(GLISS KUR) | 8.6% | |
||
| 6. |
|
(FRUCTIS) | 7% | |
||
| 7. |
|
(ELSEVE) | 6.3% | |
||
| 8. |
|
(TIMOTEI) | 6.3% | |
||
| 9. |
|
(DOVE) | 6% | |
||
| 10. |
|
(SHAMTU) | 5.9% | |
* Опрашивались респонденты, покупавшие шампуни, кондиционеры и бальзамы для волос в течение последнего месяца
**От назвавших один из брендов TOP-10 в категории
Цитата:
 |
Кевин Робертс генеральный директор компании «Saatchi & Saatchi» |
« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »
При использовании материалов сайта ссылка на Top20brands.ru обязательна!
Все права защищены © 2009—2016 top20brands.ru
Раздел "бренды": Дмитрий Фролов (Content Research)
Как проводилось исследование? Создание сайта
