Рейтинг по категориям

Компьютерная техника

2025

1.	(ASUS)	19.4%	0
2.	(SAMSUNG)	17.9%	+1
3.	(APPLE)	15.1%	-1
4.	(HP)	11.1%	0
5.	(LENOVO)	11.1%	0
6.	(ACER)	10.7%	0
7.	(XIAOMI)	4.2%	+3
8.	(DELL)	3.7%	-1
9.	(SONY)	3.5%	0
10.	(MSI)	3.3%	-

2024

1.	(ASUS)	19.1%	0
2.	(APPLE)	17.2%	0
3.	(SAMSUNG)	15.2%	+2
4.	(HP)	13.3%	-1
5.	(LENOVO)	12.7%	-1
6.	(ACER)	10%	0
7.	(DELL)	4.1%	-
8.	(LG)	2.9%	0
9.	(SONY)	2.9%	0
10.	(XIAOMI)	2.8%

2023

1.	(ASUS)	20.1%	0
2.	(APPLE)	16%	0
3.	(HP)	14.1%	+2
4.	(LENOVO)	13.7%	0
5.	(SAMSUNG)	12.9%	-2
6.	(ACER)	10.4%	0
7.	(INTEL)	3.7%	+2
8.	(LG)	3.6%	0
9.	(SONY)	3.1%	+1
10.	(MSI)	2.4%

2022

1.	(ASUS)	19.8%	0
2.	(APPLE)	16.2%	0
3.	(SAMSUNG)	14.6%	+2
4.	(LENOVO)	13.1%	-1
5.	(HP)	12.5%	-1
6.	(ACER)	10%	0
7.	(DELL)	4.7%	0
8.	(LG)	3.5%	+2
9.	(INTEL)	3.2%	-1
10.	(SONY)	2.4%	-1

2021

1.	(ASUS)	19.9%	0
2.	(APPLE)	17%	0
3.	(LENOVO)	12.9%	+1
4.	(HP)	12.6%	+1
5.	(SAMSUNG)	12.1%	-2
6.	(ACER)	10.4%	0
7.	(DELL)	6.6%	+1
8.	(INTEL)	3.6%	-1
9.	(SONY)	2.5%	0
10.	(LG)	2.5%	0

2020

1.	(ASUS)	22.3%	0
2.	(APPLE)	16.7%	0
3.	(SAMSUNG)	13.8%	0
4.	(LENOVO)	13.1%	+1
5.	(HP)	10.7%	-1
6.	(ACER)	9.4%	0
7.	(INTEL)	4%	+2
8.	(DELL)	4%	-1
9.	(SONY)	4%	-1
10.	(LG)	2%	-

2019

1.	(ASUS)	21.8%	0
2.	(APPLE)	16.8%	0
3.	(SAMSUNG)	15%	0
4.	(HP)	11.6%	0
5.	(LENOVO)	10.9%	0
6.	(ACER)	9.4%	0
7.	(DELL)	5.6%	+1
8.	(SONY)	3.7%	-1
9.	(INTEL)	3%	0
10.	(TOSHIBA)	2.2%	0

2018

1.	(ASUS)	21.3%	0
2.	(APPLE)	17.4%	0
3.	(SAMSUNG)	13.3%	+1
4.	(HP)	11.4%	+1
5.	(LENOVO)	11.3%	-2
6.	(ACER)	9.5%	0
7.	(SONY)	5.7%	0
8.	(DELL)	4.2%	0
9.	(INTEL)	3.4%	0
10.	(TOSHIBA)	2.6%	-

2017

1.	(ASUS)	23.5%	0
2.	(APPLE)	14.8%	+1
3.	(LENOVO)	13%	+1
4.	(SAMSUNG)	12%	-2
5.	(HP)	10.9%	+1
6.	(ACER)	9.9%	-1
7.	(SONY)	5.7%	0
8.	(DELL)	4.4%	0
9.	(INTEL)	3.6%	0
10.	(LG)	2.1%	-

2016

1.	(ASUS)	25%	0
2.	(SAMSUNG)	14.7%	+1
3.	(APPLE)	13.7%	-1
4.	(LENOVO)	11.5%	0
5.	(ACER)	11.2%	+1
6.	(HP)	8.8%	-1
7.	(SONY)	6.1%	0
8.	(DELL)	4.1%	+1
9.	(INTEL)	2.7%	-1
10.	(TOSHIBA)	2.3%	0

2015

1.	(ASUS)	21.4%	0
2.	(APPLE)	14.3%	+1
3.	(SAMSUNG)	14.1%	-1
4.	(LENOVO)	12.7%	0
5.	(HP)	11.6%	0
6.	(ACER)	10.9%	0
7.	(SONY)	6.4%	0
8.	(INTEL)	3.1%	+1
9.	(DELL)	3.1%	+1
10.	(TOSHIBA)	2.3%	-2

2014

1.	(ASUS)	19.8%	0
2.	(SAMSUNG)	16.1%	0
3.	(APPLE)	14.1%	0
4.	(LENOVO)	11.8%	+2
5.	(HP)	10.3%	0
6.	(ACER)	10%	-2
7.	(SONY)	7.4%	0
8.	(TOSHIBA)	4.2%	0
9.	(INTEL)	3.5%	+1
10.	(DELL)	3%	-1

2013

1.	(ASUS)	21.3%	0
2.	(SAMSUNG)	16.4%	0
3.	(APPLE)	15%	+1
4.	(ACER)	11.8%	-1
5.	(HP)	10.3%	0
6.	(LENOVO)	7.4%	+1
7.	(SONY)	6.7%	-1
8.	(TOSHIBA)	4.4%	0
9.	(DELL)	3.6%	0
10.	(INTEL)	3%	0

2012

1.	(ASUS)	19.2%	0
2.	(SAMSUNG)	15.6%	+1
3.	(ACER)	15.2%	-1
4.	(APPLE)	12.8%	+1
5.	(HP)	12.5%	-1
6.	(SONY)	7.9%	0
7.	(LENOVO)	4.9%	+1
8.	(TOSHIBA)	4.5%	+1
9.	(DELL)	4.1%	+1
10.	(INTEL)	3.3%	-3

2011

1.	(ASUS)	20.7%	0
2.	(ACER)	15.6%	0
3.	(SAMSUNG)	13.8%	0
4.	(HP)	11.2%	0
5.	(APPLE)	11.2%	+2
6.	(SONY)	8.2%	-1
7.	(INTEL)	5.7%	+1
8.	(LENOVO)	5.7%
9.	(TOSHIBA)	5.2%	-3
10.	(DELL)	2.9%	-1

2010

1.	(ASUS)	21.2%	0
2.	(ACER)	13.5%	+1
3.	(SAMSUNG)	12.3%	+1
4.	(HP)	11.6%	-2
5.	(SONY)	9.9%	+1
6.	(TOSHIBA)	8.7%	+1
7.	(APPLE)	7.9%	+1
8.	(INTEL)	7.9%	-3
9.	(DELL)	4.1%	0
10.	(LG)	2.8%

2009

1.	(ASUS)	23.3%
2.	(HP)	14.7%
3.	(ACER)	13.7%
4.	(SAMSUNG)	11.7%
5.	(INTEL)	8.2%
6.	(SONY)	8.2%
7.	(TOSHIBA)	6.6%
8.	(APPLE)	6.3%
9.	(DELL)	3.6%
10.	(AMD)	3.5%

* Опрашивались владельцы компьютерной техники
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »

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История:

Кофе лавацца. Обычное рабочее утро. Грустные лица.... Безрадостный день. Работаю в отеле. Один из гостей оставил свой портмоне в номере и явился его забрать. Радостно получив его обратно, исчезает и возвращается с кофеваркой и банкой изумительного кофе Лавацца!!! Такой аромат стоял в холле отеля!!! Угощали всех!!!

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