Рейтинг по категориям

Электроника (ТВ, аудио- видеотехника, и т.д.)

2024

1.	(SAMSUNG)	45.5%	0
2.	(LG)	18.5%	0
3.	(SONY)	14%	0
4.	(XIAOMI)	7.5%	+1
5.	(PHILIPS)	3.9%	-1
6.	(PANASONIC)	3.3%	0
7.	(APPLE)	2.5%	0
8.	(CANON)	1.8%	-
9.	(HAIER)	1.8%	-1
10.	(BOSCH)	1.2%	-1

2023

1.	(SAMSUNG)	43%	0
2.	(LG)	18.8%	0
3.	(SONY)	17.4%	0
4.	(PHILIPS)	5.8%	0
5.	(XIAOMI)	5%	+1
6.	(PANASONIC)	3.8%	-1
7.	(APPLE)	2.3%	0
8.	(HAIER)	1.9%
9.	(BOSCH)	1.2%	0
10.	(TOSHIBA)	0.9%	0

2022

1.	(SAMSUNG)	42.6%	0
2.	(LG)	17.9%	+1
3.	(SONY)	16.8%	-1
4.	(PHILIPS)	7.4%	+1
5.	(PANASONIC)	5.1%	-1
6.	(XIAOMI)	4.1%	0
7.	(APPLE)	2.7%	0
8.	(CANON)	1.3%	+1
9.	(BOSCH)	1.1%	-1
10.	(TOSHIBA)	1%	-

2021

1.	(SAMSUNG)	44.5%	0
2.	(SONY)	18.9%	0
3.	(LG)	16.8%	0
4.	(PANASONIC)	5.4%	0
5.	(PHILIPS)	5.3%	0
6.	(XIAOMI)	3.1%	+1
7.	(APPLE)	1.8%	-1
8.	(BOSCH)	1.7%	+2
9.	(CANON)	1.6%	-1
10.	(LENOVO)	0.9%

2020

1.	(SAMSUNG)	43.1%	0
2.	(SONY)	20.4%	0
3.	(LG)	18.4%	0
4.	(PANASONIC)	5.1%	+1
5.	(PHILIPS)	5%	-1
6.	(APPLE)	1.8%	0
7.	(XIAOMI)	1.8%
8.	(CANON)	1.8%	-1
9.	(TOSHIBA)	1.3%	-1
10.	(BOSCH)	1.2%	-

2019

1.	(SAMSUNG)	40.3%	0
2.	(SONY)	23%	0
3.	(LG)	15.8%	0
4.	(PHILIPS)	7.4%	0
5.	(PANASONIC)	4.9%	0
6.	(APPLE)	2.8%	0
7.	(CANON)	2.1%	+1
8.	(TOSHIBA)	1.5%	-1
9.	(NIKON)	1.1%	+1
10.	(SHARP)	1.1%	-1

2018

1.	(SAMSUNG)	40.3%	0
2.	(SONY)	24.6%	0
3.	(LG)	15.3%	0
4.	(PHILIPS)	6.9%	0
5.	(PANASONIC)	5.5%	0
6.	(APPLE)	1.9%	+1
7.	(TOSHIBA)	1.8%	+1
8.	(CANON)	1.6%	-2
9.	(SHARP)	1.1%	-
10.	(NIKON)	0.9%	-1

2017

1.	(SAMSUNG)	39.1%	0
2.	(SONY)	23.9%	0
3.	(LG)	13.4%	0
4.	(PHILIPS)	8.5%	0
5.	(PANASONIC)	6%	0
6.	(CANON)	3.1%	+1
7.	(APPLE)	2.1%	+1
8.	(TOSHIBA)	1.8%	-2
9.	(NIKON)	1.3%	0
10.	(BOSCH)	1%

2016

1.	(SAMSUNG)	37%	0
2.	(SONY)	26.1%	0
3.	(LG)	14.3%	0
4.	(PHILIPS)	8%	0
5.	(PANASONIC)	6.8%	0
6.	(TOSHIBA)	2.1%	0
7.	(CANON)	1.9%	+1
8.	(APPLE)	1.7%	-1
9.	(NIKON)	1.2%	0
10.	(SHARP)	0.9%	-

2015

1.	(SAMSUNG)	39%	0
2.	(SONY)	25.4%	0
3.	(LG)	12.4%	0
4.	(PHILIPS)	7.7%	+1
5.	(PANASONIC)	6%	-1
6.	(TOSHIBA)	2.1%	0
7.	(APPLE)	2.1%	+2
8.	(CANON)	2%	0
9.	(NIKON)	1.8%	-
10.	(ASUS)	1.4%

2014

1.	(SAMSUNG)	36.6%	0
2.	(SONY)	24.7%	0
3.	(LG)	9.5%	+1
4.	(PANASONIC)	9.3%	+1
5.	(PHILIPS)	9%	-2
6.	(TOSHIBA)	3%	+1
7.	(LD SYSTEMS)	2.8%
8.	(CANON)	2.3%	-2
9.	(APPLE)	1.6%	-1
10.	(SHARP)	1.2%	-1

2013

1.	(SAMSUNG)	36.1%	0
2.	(SONY)	23.5%	0
3.	(PHILIPS)	9.9%	+2
4.	(LG)	9.6%	0
5.	(PANASONIC)	9.4%	-2
6.	(CANON)	4%	0
7.	(TOSHIBA)	2.9%	0
8.	(APPLE)	1.9%	0
9.	(SHARP)	1.6%	-
10.	(NIKON)	1.1%	-1

2012

1.	(SAMSUNG)	32.4%	0
2.	(SONY)	24.8%	0
3.	(PANASONIC)	11.1%	0
4.	(LG)	10%	+1
5.	(PHILIPS)	9.2%	-1
6.	(CANON)	3.8%	0
7.	(TOSHIBA)	2.8%	0
8.	(APPLE)	2.2%
9.	(NIKON)	2%	0
10.	(PIONEER)	1.7%	-2

2011

1.	(SAMSUNG)	31.2%	+1
2.	(SONY)	27.9%	-1
3.	(PANASONIC)	14.1%	0
4.	(PHILIPS)	8.5%	0
5.	(LG)	7.2%	0
6.	(CANON)	3.6%	+1
7.	(TOSHIBA)	3.4%	-1
8.	(PIONEER)	1.6%	+1
9.	(NIKON)	1.4%	+1
10.	(SHARP)	1.3%	-2

2010

1.	(SONY)	31.4%	0
2.	(SAMSUNG)	26.2%	0
3.	(PANASONIC)	14.8%	0
4.	(PHILIPS)	9.2%	0
5.	(LG)	6.9%	0
6.	(TOSHIBA)	3.5%
7.	(CANON)	3.4%
8.	(SHARP)	1.7%	-2
9.	(PIONEER)	1.6%	-2
10.	(NIKON)	1.1%

2009

1.	(SONY)	29.2%
2.	(SAMSUNG)	29.1%
3.	(PANASONIC)	18%
4.	(PHILIPS)	10.3%
5.	(LG)	7%
6.	(SHARP)	2.4%
7.	(PIONEER)	1.8%
8.	(JVC)	0.9%
9.	(SIEMENS)	0.7%
10.	(BBK)	0.6%

* Опрашивались владельцы электроники (телевизоров, аудиотехники, DVD-плееров, видеокамер и т.п.)
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »

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История:

Вся семья пользуется только samsung. Полюбили этот бренд давно и никак не может расстаться с ним

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