| Подгузники |
| 1. |
|
(PAMPERS) | 41.9% |  |
0 |
|
| 2. |
|
(HUGGIES) | 38.6% | |
0 |
|
| 3. |
|
(MERRIES) | 7.7% | |
0 |
|
| 4. |
|
(LIBERO) | 5.3% | |
0 | |
| 5. |
|
(КАСПЕР) | 1.9% | |
|
|
| 6. |
|
(365 ДНЕЙ) | 1% | |
+3 | |
| 7. |
|
(MOONY) | 1% | |
-2 | |
| 8. |
|
(SYNERGETIC) | 1% | |
|
|
| 9. |
|
(GOON) | 0.9% | |
-3 | |
| 10. |
|
(BABY GO) | 0.5% | |
- |
| 1. |
|
(PAMPERS) | 45% | |
0 |
|
| 2. |
|
(HUGGIES) | 30.2% | |
0 |
|
| 3. |
|
(MERRIES) | 10.6% | |
0 |
|
| 4. |
|
(LIBERO) | 7.1% | |
0 | |
| 5. |
|
(MOONY) | 3% | |
0 | |
| 6. |
|
(GOON) | 2.1% | |
+4 | |
| 7. |
|
(HELEN HARPER) | 0.5% | |
+1 | |
| 8. |
|
(ТО, ЧТО НАДО) | 0.5% | |
|
|
| 9. |
|
(365 ДНЕЙ) | 0.5% | |
- | |
| 10. |
|
(CОЛНЦЕ И ЛУНА) | 0.5% | |
-4 |
| 1. |
|
(PAMPERS) | 38.6% | |
0 |
|
| 2. |
|
(HUGGIES) | 36.1% | |
0 |
|
| 3. |
|
(MERRIES) | 7.6% | |
+1 |
|
| 4. |
|
(LIBERO) | 7.6% | |
-1 | |
| 5. |
|
(MOONY) | 4.6% | |
+2 | |
| 6. |
|
(CОЛНЦЕ И ЛУНА) | 1.8% | |
|
|
| 7. |
|
(BABY GO) | 1.3% | |
- | |
| 8. |
|
(HELEN HARPER) | 1% | |
0 | |
| 9. |
|
(МАЛЫШ) | 0.9% | |
|
|
| 10. |
|
(GOON) | 0.5% | |
-5 |
| 1. |
|
(PAMPERS) | 43.7% | |
0 |
|
| 2. |
|
(HUGGIES) | 28.7% | |
0 |
|
| 3. |
|
(LIBERO) | 12.4% | |
0 |
|
| 4. |
|
(MERRIES) | 8.7% | |
0 | |
| 5. |
|
(GOON) | 2.6% | |
0 | |
| 6. |
|
(КАЖДЫЙ ДЕНЬ) | 1% | |
- | |
| 7. |
|
(MOONY) | 1% | |
-1 | |
| 8. |
|
(HELEN HARPER) | 0.9% | |
- | |
| 9. |
|
(JOHNSON & JOHNSON) | 0.5% | |
0 | |
| 10. |
|
(365 ДНЕЙ) | 0.5% | |
- |
| 1. |
|
(PAMPERS) | 40.1% | |
0 |
|
| 2. |
|
(HUGGIES) | 28.7% | |
0 |
|
| 3. |
|
(LIBERO) | 14.5% | |
0 |
|
| 4. |
|
(MERRIES) | 7.5% | |
0 | |
| 5. |
|
(GOON) | 3.3% | |
0 | |
| 6. |
|
(MOONY) | 3.3% | |
0 | |
| 7. |
|
(BABY GO) | 1.1% | |
|
|
| 8. |
|
(MEPSI) | 0.9% | |
|
|
| 9. |
|
(JOHNSON & JOHNSON) | 0.5% | |
|
|
| 10. |
|
(GUESS) | 0.1% | |
|
| 1. |
|
(PAMPERS) | 39.9% | |
0 |
|
| 2. |
|
(HUGGIES) | 27.7% | |
0 |
|
| 3. |
|
(LIBERO) | 11.8% | |
0 |
|
| 4. |
|
(MERRIES) | 9.2% | |
0 | |
| 5. |
|
(GOON) | 5.3% | |
0 | |
| 6. |
|
(MOONY) | 3.3% | |
0 | |
| 7. |
|
(365 ДНЕЙ) | 1.2% | |
0 | |
| 8. |
|
(КАЖДЫЙ ДЕНЬ) | 0.7% | |
|
|
| 9. |
|
(HELEN HARPER) | 0.6% | |
- | |
| 10. |
|
(PROCTER&GAMBLE) | 0.6% | |
|
| 1. |
|
(PAMPERS) | 35.9% | |
0 |
|
| 2. |
|
(HUGGIES) | 26% | |
0 |
|
| 3. |
|
(LIBERO) | 16.3% | |
0 |
|
| 4. |
|
(GOON) | 6.6% | |
+1 | |
| 5. |
|
(MERRIES) | 6.3% | |
-1 | |
| 6. |
|
(MARY KAY) | 3.5% | |
- | |
| 7. |
|
(MOONY) | 3.1% | |
-1 | |
| 8. |
|
(HELEN HARPER) | 1.2% | |
-1 | |
| 9. |
|
(BELLA) | 0.5% | |
0 | |
| 10. |
|
(ARO) | 0.4% | |
-2 |
| 1. |
|
(PAMPERS) | 38.5% | |
0 |
|
| 2. |
|
(HUGGIES) | 23.9% | |
0 |
|
| 3. |
|
(LIBERO) | 16.9% | |
0 |
|
| 4. |
|
(MERRIES) | 9.9% | |
0 | |
| 5. |
|
(GOON) | 6.6% | |
+1 | |
| 6. |
|
(MOONY) | 2.7% | |
|
|
| 7. |
|
(HELEN HARPER) | 0.7% | |
-2 | |
| 8. |
|
(ARO) | 0.4% | |
|
|
| 9. |
|
(BELLA) | 0.3% | |
-2 |
| 1. |
|
(PAMPERS) | 45% | |
0 |
|
| 2. |
|
(HUGGIES) | 29.8% | |
0 |
|
| 3. |
|
(LIBERO) | 15.5% | |
0 |
|
| 4. |
|
(MERRIES) | 6.1% | |
+2 | |
| 5. |
|
(HELEN HARPER) | 1.6% | |
|
|
| 6. |
|
(GOON) | 1% | |
-2 | |
| 7. |
|
(BELLA) | 1% | |
-2 |
| 1. |
|
(PAMPERS) | 42.8% | |
0 |
|
| 2. |
|
(HUGGIES) | 34.4% | |
0 |
|
| 3. |
|
(LIBERO) | 17.1% | |
0 |
|
| 4. |
|
(GOON) | 2.2% | |
0 | |
| 5. |
|
(BELLA) | 1.9% | |
|
|
| 6. |
|
(MERRIES) | 1.2% | |
-1 | |
| 7. |
|
(HIPP) | 0.3% | |
|
* Опрашивались покупатели подгузников за последний месяц
**От назвавших один из брендов TOP-7 в категории
Цитата:
 |
Кевин Робертс генеральный директор компании «Saatchi & Saatchi» |
« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »
История:
Года два назад я познакомилась с молодым человеком, и сошлись мы с ним на схожести в любви к кофе Якобс.
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