Рейтинг по категориям

Парфюмерия и косметика

2024

1.	(CHRISTIAN DIOR)	16.7%	+1
2.	(L'OREAL)	16.2%	-1
3.	(NIVEA)	14.9%	+1
4.	(CHANEL)	13.7%	-1
5.	(Л'ЭТУАЛЬ)	10.7%	+3
6.	(VIVIENE SABO)	6%	0
7.	(ЧИСТАЯ ЛИНИЯ)	5.7%	0
8.	(YVES ROCHER)	5.5%	+2
9.	(LACOSTE)	5.4%	-
10.	(GARNIER)	5.3%	-

2023

1.	(L'OREAL)	20.3%	+1
2.	(CHRISTIAN DIOR)	16.2%	-1
3.	(CHANEL)	13.5%	0
4.	(NIVEA)	13%	+1
5.	(AVON)	8.8%	-1
6.	(VIVIENE SABO)	6%
7.	(ЧИСТАЯ ЛИНИЯ)	5.9%	-
8.	(Л'ЭТУАЛЬ)	5.8%	+2
9.	(ЧЕРНЫЙ ЖЕМЧУГ)	5.3%
10.	(YVES ROCHER)	5.2%	-1

2022

1.	(CHRISTIAN DIOR)	17.4%	0
2.	(L'OREAL)	16.4%	0
3.	(CHANEL)	15.2%	0
4.	(AVON)	8.3%	+2
5.	(NIVEA)	7.8%	-1
6.	(MAYBELLINE)	7.5%	+3
7.	(LANCOME)	7.4%	0
8.	(LACOSTE)	7.2%
9.	(YVES ROCHER)	6.9%	-4
10.	(Л'ЭТУАЛЬ)	5.9%	-2

2021

1.	(CHRISTIAN DIOR)	17.4%	+1
2.	(L'OREAL)	15.7%	+1
3.	(CHANEL)	12.9%	-2
4.	(NIVEA)	10.4%	+1
5.	(YVES ROCHER)	8.5%	+3
6.	(AVON)	7.8%	0
7.	(LANCOME)	7.7%	-3
8.	(Л'ЭТУАЛЬ)	6.8%
9.	(MAYBELLINE)	6.6%	-2
10.	(D&G)	6.1%	-

2020

1.	(CHANEL)	18.7%	+2
2.	(CHRISTIAN DIOR)	16.1%	-1
3.	(L'OREAL)	13.2%	-1
4.	(LANCOME)	8.5%	+1
5.	(NIVEA)	8.4%	-1
6.	(AVON)	8.2%	+2
7.	(MAYBELLINE)	7.3%	0
8.	(YVES ROCHER)	7.1%	-2
9.	(HUGO BOSS)	6.6%
10.	(MAX FACTOR)	5.9%	-

2019

1.	(CHRISTIAN DIOR)	15.8%	+2
2.	(L'OREAL)	14.9%	-1
3.	(CHANEL)	14.4%	-1
4.	(NIVEA)	11.7%	0
5.	(LANCOME)	9.8%	+3
6.	(YVES ROCHER)	8.6%	-1
7.	(MAYBELLINE)	7.8%	0
8.	(AVON)	6.5%	-2
9.	(GIVENCHY)	6%	0
10.	(GUCCI)	4.6%

2018

1.	(L'OREAL)	17.1%	0
2.	(CHANEL)	16.2%	0
3.	(CHRISTIAN DIOR)	12.4%	+1
4.	(NIVEA)	10.3%	+1
5.	(YVES ROCHER)	9.4%	-2
6.	(AVON)	9.1%	0
7.	(MAYBELLINE)	7.1%	0
8.	(LANCOME)	7.1%	0
9.	(GIVENCHY)	6.5%	+1
10.	(KENZO)	4.8%

2017

1.	(L'OREAL)	17.2%	+1
2.	(CHANEL)	16%	-1
3.	(YVES ROCHER)	12.4%	+1
4.	(CHRISTIAN DIOR)	12.4%	-1
5.	(NIVEA)	9.4%	0
6.	(AVON)	8.7%	0
7.	(MAYBELLINE)	7.9%	+2
8.	(LANCOME)	6.6%	-1
9.	(ЧИСТАЯ ЛИНИЯ)	5%
10.	(GIVENCHY)	4.5%	-2

2016

1.	(CHANEL)	17.8%	+1
2.	(L'OREAL)	14.1%	-1
3.	(CHRISTIAN DIOR)	13%	0
4.	(YVES ROCHER)	11.3%	+1
5.	(NIVEA)	10.4%	-1
6.	(AVON)	8.2%	0
7.	(LANCOME)	8.2%	0
8.	(GIVENCHY)	5.8%	0
9.	(MAYBELLINE)	5.7%	-
10.	(GARNIER)	5.4%	-

2015

1.	(L'OREAL)	16.5%	+2
2.	(CHANEL)	15.2%	-1
3.	(CHRISTIAN DIOR)	15.2%	-1
4.	(NIVEA)	13.6%	0
5.	(YVES ROCHER)	8.8%	0
6.	(AVON)	8%	+1
7.	(LANCOME)	7.5%	-1
8.	(GIVENCHY)	5.7%	-
9.	(D&G)	4.8%
10.	(MAX FACTOR)	4.8%	-1

2014

1.		(CHANEL)	16.9%	+2
2.		(CHRISTIAN DIOR)	16.5%	-1
3.		(L'OREAL)	14.6%	-1
4.		(NIVEA)	10.2%	0
5.		(YVES ROCHER)	8.8%	0
6.		(LANCOME)	8.8%	+1
7.		(AVON)	7.5%	-1
8.	GIVENCHY	(GIVENCHY)	6.4%
9.		(MAX FACTOR)	5.8%	-
10.		(ORIFLAME)	4.6%	-2

2013

1.	(CHRISTIAN DIOR)	16.1%	+1
2.	(L'OREAL)	14.2%	-1
3.	(CHANEL)	13.6%	+1
4.	(NIVEA)	10.7%	-1
5.	(YVES ROCHER)	9.8%	+1
6.	(AVON)	9.4%	-1
7.	(LANCOME)	7.7%	+3
8.	(ORIFLAME)	7.4%	-1
9.	(GIVENCHY)	6.2%
10.	(MAYBELLINE)	5%	-2

2012

1.	(L'OREAL)	16.7%	0
2.	(CHRISTIAN DIOR)	12.9%	0
3.	(NIVEA)	12.5%	0
4.	(CHANEL)	11.3%	+3
5.	(AVON)	10%	-1
6.	(YVES ROCHER)	8.6%	0
7.	(ORIFLAME)	8.5%	-2
8.	(MAYBELLINE)	7.4%	0
9.	(MAX FACTOR)	6.4%	+1
10.	(LANCOME)	5.7%	-1

2011

1.	(L'OREAL)	15.7%	0
2.	(CHRISTIAN DIOR)	13.4%	0
3.	(NIVEA)	12.8%	+3
4.	(AVON)	11.9%	0
5.	(ORIFLAME)	9.1%	+2
6.	(YVES ROCHER)	9.1%	-3
7.	(CHANEL)	8.9%	-2
8.	(MAYBELLINE)	6.4%	+2
9.	(LANCOME)	6.4%	-1
10.	(MAX FACTOR)	6.4%	-

2010

1.	(L'OREAL)	19.3%	0
2.	(CHRISTIAN DIOR)	12.5%	0
3.	(YVES ROCHER)	12.4%	+1
4.	(AVON)	10.5%	-1
5.	(CHANEL)	9.9%	0
6.	(NIVEA)	9.6%	0
7.	(ORIFLAME)	8.8%	0
8.	(LANCOME)	6.3%	0
9.	(GARNIER)	5.7%
10.	(MAYBELLINE)	5%	-1

2009

1.	(L'OREAL)	19%
2.	(CHRISTIAN DIOR)	13.3%
3.	(AVON)	11.1%
4.	(YVES ROCHER)	10.4%
5.	(CHANEL)	10.3%
6.	(NIVEA)	9.1%
7.	(ORIFLAME)	7.8%
8.	(LANCOME)	7%
9.	(MAYBELLINE)	6.1%
10.	(MAX FACTOR)	6%

* Опрашивались покупатели парфюмерии и косметики за последний месяц
**От назвавших один из брендов TOP-10 в категории

Цитата:

Джим Стенджел
вице-президент компании «Procter & Gamble» по глобальному маркетингу

« Если бренд приносит многомиллионную прибыль, за ним стоит нечто большее, чем рациональная приверженность потребителей. Я считаю, что все подобные бренды занимают особое место в их сердцах и являются Lovemarks »

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