Рейтинг по категориям

Бытовая техника

2022

1.	(SAMSUNG)	32.7%	0
2.	(BOSCH)	26.3%	0
3.	(LG)	14.8%	0
4.	(SONY)	5.8%	+1
5.	(PHILIPS)	5.6%	-1
6.	(INDESIT)	4.3%	0
7.	(SIEMENS)	3%	0
8.	(XIAOMI)	2.7%	+1
9.	(ELECTROLUX)	2.6%	-1
10.	(ARISTON)	2.3%	-

2021

1.	(SAMSUNG)	35.1%	0
2.	(BOSCH)	22.8%	0
3.	(LG)	15.1%	0
4.	(PHILIPS)	6%	+1
5.	(SONY)	5.4%	-1
6.	(INDESIT)	4.1%	+1
7.	(SIEMENS)	3.2%	-
8.	(ELECTROLUX)	3%	-2
9.	(XIAOMI)	2.7%
10.	(PANASONIC)	2.7%	0

2020

1.	(SAMSUNG)	35.2%	0
2.	(BOSCH)	25.3%	0
3.	(LG)	14.2%	0
4.	(SONY)	6.8%	0
5.	(PHILIPS)	5%	0
6.	(ELECTROLUX)	3.6%	+1
7.	(INDESIT)	3.4%	-1
8.	(ARISTON)	2.5%	+1
9.	(REDMOND)	2.2%
10.	(PANASONIC)	2.2%	0

2019

1.	(SAMSUNG)	33.6%	0
2.	(BOSCH)	24.3%	0
3.	(LG)	13%	0
4.	(SONY)	6.5%	0
5.	(PHILIPS)	6.1%	0
6.	(INDESIT)	4.1%	0
7.	(ELECTROLUX)	3.8%	+3
8.	(SIEMENS)	3.1%	-1
9.	(ARISTON)	3%	0
10.	(PANASONIC)	2.6%	-2

2018

1.	(SAMSUNG)	33.5%	0
2.	(BOSCH)	21.4%	0
3.	(LG)	14%	0
4.	(SONY)	8.3%	0
5.	(PHILIPS)	7.6%	0
6.	(INDESIT)	4.1%	0
7.	(SIEMENS)	3%	+1
8.	(PANASONIC)	2.8%	-1
9.	(ARISTON)	2.7%	+1
10.	(ELECTROLUX)	2.5%	-1

2017

1.	(SAMSUNG)	32.7%	0
2.	(BOSCH)	22.2%	0
3.	(LG)	13.5%	0
4.	(SONY)	9.2%	0
5.	(PHILIPS)	6.5%	0
6.	(INDESIT)	4.9%	+1
7.	(PANASONIC)	3.4%	-1
8.	(SIEMENS)	3%	+2
9.	(ELECTROLUX)	2.8%	-1
10.	(ARISTON)	1.9%	-1

2016

1.	(SAMSUNG)	31.9%	0
2.	(BOSCH)	22.3%	0
3.	(LG)	10.9%	0
4.	(SONY)	10%	0
5.	(PHILIPS)	8.8%	0
6.	(PANASONIC)	3.8%	+1
7.	(INDESIT)	3.5%	-1
8.	(ELECTROLUX)	3.1%	+2
9.	(ARISTON)	3%	-1
10.	(SIEMENS)	2.7%	-

2015

1.	(SAMSUNG)	32.2%	0
2.	(BOSCH)	23.6%	0
3.	(LG)	9.9%	0
4.	(SONY)	9.7%	0
5.	(PHILIPS)	7.8%	0
6.	(INDESIT)	5.1%	0
7.	(PANASONIC)	3.2%	0
8.	(ARISTON)	3.1%	+2
9.	(BORK)	2.9%
10.	(ELECTROLUX)	2.6%	-1

2014

1.	(SAMSUNG)	31.8%	0
2.	(BOSCH)	23.2%	0
3.	(LG)	9.8%	+1
4.	(SONY)	8.4%	+1
5.	(PHILIPS)	7.8%	-2
6.	(INDESIT)	4.7%	+1
7.	(PANASONIC)	3.8%	-1
8.	(SIEMENS)	3.6%	+1
9.	(ELECTROLUX)	3.5%	-1
10.	(ARISTON)	3.4%	0

2013

1.	(SAMSUNG)	29.9%	0
2.	(BOSCH)	22.8%	0
3.	(PHILIPS)	9.8%	+2
4.	(LG)	9.4%	-1
5.	(SONY)	7.6%	-1
6.	(PANASONIC)	6%	+1
7.	(INDESIT)	4.6%	-1
8.	(ELECTROLUX)	4.2%	+1
9.	(SIEMENS)	3%	-
10.	(ARISTON)	2.7%	-2

2012

1.	(SAMSUNG)	31.1%	0
2.	(BOSCH)	20.1%	0
3.	(LG)	9.7%	+3
4.	(SONY)	8.9%	-1
5.	(PHILIPS)	8.8%	0
6.	(INDESIT)	6.4%	+1
7.	(PANASONIC)	4.7%	-3
8.	(ARISTON)	4.1%	0
9.	(ELECTROLUX)	3.2%	0
10.	(BRAUN)	2.9%	-

2011

1.	(SAMSUNG)	29.7%	0
2.	(BOSCH)	17.3%	0
3.	(SONY)	12.9%
4.	(PANASONIC)	8.4%	0
5.	(PHILIPS)	7.7%	-2
6.	(LG)	7.4%	-1
7.	(INDESIT)	5.7%	-1
8.	(ARISTON)	4.1%	-1
9.	(ELECTROLUX)	3.7%	-1
10.	(SIEMENS)	3.2%

2010

1.	(SAMSUNG)	29.3%	0
2.	(BOSCH)	21.7%	0
3.	(PHILIPS)	10%	+1
4.	(PANASONIC)	9%	-1
5.	(LG)	7.3%	0
6.	(INDESIT)	6.7%	0
7.	(ARISTON)	4.8%	0
8.	(ELECTROLUX)	4.3%	+1
9.	(BRAUN)	3.3%	-1
10.	(ZANUSSI)	3.3%

2009

1.	(SAMSUNG)	25.2%
2.	(BOSCH)	24.7%
3.	(PANASONIC)	8.5%
4.	(PHILIPS)	7.3%
5.	(LG)	7.2%
6.	(INDESIT)	6.9%
7.	(ARISTON)	5.5%
8.	(BRAUN)	5.3%
9.	(ELECTROLUX)	4.8%
10.	(TEFAL)	4.5%

* Опрашивались владельцы бытовой техники
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

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История:

Мой любимый бренд Samsung. Очень радует выпускаемые ими продукты. Стараюсь всегда быть в курсе их новинок, слежу за новостями. При выборе товара всегда отдаю предпочтение именно этой марке.

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