Средства женской гигиены |
1. |
![]() |
(ALWAYS) | 27.9% | ![]() |
0 |
![]() |
2. |
![]() |
(KOTEX) | 23.4% | ![]() |
0 |
![]() |
3. |
|
(LIBRESSE) | 12.3% | ![]() |
+1 |
![]() |
4. |
![]() |
(NATURELLA) | 11.2% | ![]() |
-1 | |
5. |
![]() |
(BELLA) | 9.7% | ![]() |
0 | |
6. |
![]() |
(OLA) | 4.9% | ![]() |
+1 | |
7. |
![]() |
(OBI) | 3.7% | ![]() |
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|
8. |
![]() |
(TAMPAX) | 2.9% | ![]() |
0 | |
9. |
![]() |
(DISCRETE) | 2.3% | ![]() |
0 | |
10. |
![]() |
(МИЛАНА) | 1.7% | ![]() |
![]() |
1. |
![]() |
(ALWAYS) | 31.7% | ![]() |
0 |
![]() |
2. |
![]() |
(KOTEX) | 16.5% | ![]() |
0 |
![]() |
3. |
![]() |
(NATURELLA) | 12.5% | ![]() |
0 |
![]() |
4. |
|
(LIBRESSE) | 11.9% | ![]() |
0 | |
5. |
![]() |
(BELLA) | 9.2% | ![]() |
0 | |
6. |
![]() |
(OB) | 5.9% | ![]() |
0 | |
7. |
![]() |
(OLA) | 4.4% | ![]() |
0 | |
8. |
![]() |
(TAMPAX) | 3.3% | ![]() |
+1 | |
9. |
![]() |
(DISCRETE) | 2.6% | ![]() |
-1 | |
10. |
![]() |
(CAREFREE) | 2% | ![]() |
- |
1. |
![]() |
(ALWAYS) | 29.2% | ![]() |
0 |
![]() |
2. |
![]() |
(KOTEX) | 15.7% | ![]() |
+1 |
![]() |
3. |
![]() |
(NATURELLA) | 15.1% | ![]() |
+1 |
![]() |
4. |
|
(LIBRESSE) | 14.1% | ![]() |
-2 | |
5. |
![]() |
(BELLA) | 7.7% | ![]() |
0 | |
6. |
![]() |
(OB) | 5.6% | ![]() |
0 | |
7. |
![]() |
(OLA) | 5.5% | ![]() |
+1 | |
8. |
![]() |
(DISCRETE) | 3.4% | ![]() |
-1 | |
9. |
![]() |
(TAMPAX) | 1.9% | ![]() |
+1 | |
10. |
![]() |
(НАТАЛИ) | 1.8% | ![]() |
- |
1. |
![]() |
(ALWAYS) | 31.6% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 14.9% | ![]() |
0 |
![]() |
3. |
![]() |
(KOTEX) | 14.1% | ![]() |
0 |
![]() |
4. |
![]() |
(NATURELLA) | 11.8% | ![]() |
0 | |
5. |
![]() |
(BELLA) | 9.2% | ![]() |
0 | |
6. |
![]() |
(OB) | 7% | ![]() |
0 | |
7. |
![]() |
(DISCRETE) | 3.5% | ![]() |
0 | |
8. |
![]() |
(OLA) | 3% | ![]() |
0 | |
9. |
![]() |
(CAREFREE) | 2.5% | ![]() |
+1 | |
10. |
![]() |
(TAMPAX) | 2.3% | ![]() |
-1 |
1. |
![]() |
(ALWAYS) | 32.4% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 14.6% | ![]() |
0 |
![]() |
3. |
![]() |
(KOTEX) | 13% | ![]() |
0 |
![]() |
4. |
![]() |
(NATURELLA) | 10.5% | ![]() |
0 | |
5. |
![]() |
(BELLA) | 7.4% | ![]() |
0 | |
6. |
![]() |
(OB) | 7.6% | ![]() |
0 | |
7. |
![]() |
(DISCRETE) | 4.9% | ![]() |
+2 | |
8. |
![]() |
(OLA) | 4.7% | ![]() |
0 | |
9. |
![]() |
(TAMPAX) | 2.9% | ![]() |
-2 | |
10. |
![]() |
(CAREFREE) | 1.6% | ![]() |
0 |
1. |
![]() |
(ALWAYS) | 31% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 15% | ![]() |
0 |
![]() |
3. |
![]() |
(KOTEX) | 12.7% | ![]() |
+1 |
![]() |
4. |
![]() |
(NATURELLA) | 12.4% | ![]() |
-1 | |
5. |
![]() |
(BELLA) | 8.4% | ![]() |
0 | |
6. |
![]() |
(OB) | 4% | ![]() |
0 | |
7. |
![]() |
(TAMPAX) | 4.7% | ![]() |
+2 | |
8. |
![]() |
(OLA) | 4.6% | ![]() |
-1 | |
9. |
![]() |
(DISCRETE) | 3.9% | ![]() |
-1 | |
10. |
![]() |
(CAREFREE) | 3.2% | ![]() |
0 |
1. |
![]() |
(ALWAYS) | 29.7% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 16.7% | ![]() |
+1 |
![]() |
3. |
![]() |
(NATURELLA) | 15.1% | ![]() |
-1 |
![]() |
4. |
![]() |
(KOTEX) | 8.4% | ![]() |
0 | |
5. |
![]() |
(BELLA) | 8% | ![]() |
+1 | |
6. |
![]() |
(OB) | 7.7% | ![]() |
-1 | |
7. |
![]() |
(OLA) | 4.6% | ![]() |
+1 | |
8. |
![]() |
(DISCRETE) | 4.6% | ![]() |
+1 | |
9. |
![]() |
(TAMPAX) | 3.5% | ![]() |
-2 | |
10. |
![]() |
(CAREFREE) | 1.7% | ![]() |
0 |
1. |
![]() |
(ALWAYS) | 29.5% | ![]() |
0 |
![]() |
2. |
![]() |
(NATURELLA) | 16% | ![]() |
+1 |
![]() |
3. |
|
(LIBRESSE) | 14.7% | ![]() |
-1 |
![]() |
4. |
![]() |
(KOTEX) | 10.9% | ![]() |
0 | |
5. |
![]() |
(OB) | 7.7% | ![]() |
0 | |
6. |
![]() |
(BELLA) | 7.4% | ![]() |
0 | |
7. |
![]() |
(TAMPAX) | 4.4% | ![]() |
+1 | |
8. |
![]() |
(OLA) | 4.2% | ![]() |
+1 | |
9. |
![]() |
(DISCRETE) | 3.1% | ![]() |
-2 | |
10. |
![]() |
(CAREFREE) | 2.2% | ![]() |
- |
1. |
![]() |
(ALWAYS) | 27.5% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 14.4% | ![]() |
0 |
![]() |
3. |
![]() |
(NATURELLA) | 13.3% | ![]() |
0 |
![]() |
4. |
![]() |
(KOTEX) | 11.5% | ![]() |
+1 | |
5. |
![]() |
(OB) | 9% | ![]() |
-1 | |
6. |
![]() |
(BELLA) | 7.3% | ![]() |
0 | |
7. |
![]() |
(DISCRETE) | 5.9% | ![]() |
+1 | |
8. |
![]() |
(TAMPAX) | 5.2% | ![]() |
-1 | |
9. |
![]() |
(OLA) | 4.3% | ![]() |
0 | |
10. |
![]() |
(НАТАЛИ) | 1.5% | ![]() |
- |
1. |
![]() |
(ALWAYS) | 28.5% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 15.3% | ![]() |
0 |
![]() |
3. |
![]() |
(NATURELLA) | 13.6% | ![]() |
0 |
![]() |
4. |
![]() |
(OB) | 10.3% | ![]() |
+1 | |
5. |
![]() |
(KOTEX) | 9.3% | ![]() |
-1 | |
6. |
![]() |
(BELLA) | 6.8% | ![]() |
0 | |
7. |
![]() |
(TAMPAX) | 5.5% | ![]() |
+2 | |
8. |
![]() |
(DISCRETE) | 4.6% | ![]() |
-1 | |
9. |
![]() |
(OLA) | 4.4% | ![]() |
-1 | |
10. |
![]() |
(LACTACYD) | 1.7% | ![]() |
![]() |
1. |
![]() |
(ALWAYS) | 27.8% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 13.7% | ![]() |
0 |
![]() |
3. |
![]() |
(NATURELLA) | 12.3% | ![]() |
0 |
![]() |
4. |
![]() |
(OB) | 10.4% | ![]() |
+1 | |
5. |
![]() |
(KOTEX) | 9% | ![]() |
-1 | |
6. |
![]() |
(BELLA) | 8.4% | ![]() |
0 | |
7. |
![]() |
(TAMPAX) | 5.8% | ![]() |
0 | |
8. |
![]() |
(OLA) | 5.4% | ![]() |
+1 | |
9. |
![]() |
(DISCRETE) | 4.7% | ![]() |
-1 | |
10. |
![]() |
(CAREFREE) | 2.6% | ![]() |
- |
1. |
![]() |
(ALWAYS) | 31.1% | ![]() |
0 |
![]() |
2. |
|
(LIBRESSE) | 12.6% | ![]() |
+1 |
![]() |
3. |
![]() |
(NATURELLA) | 11.6% | ![]() |
-1 |
![]() |
4. |
![]() |
(KOTEX) | 10.5% | ![]() |
0 | |
5. |
![]() |
(OB) | 9.5% | ![]() |
0 | |
6. |
![]() |
(BELLA) | 6.7% | ![]() |
0 | |
7. |
![]() |
(TAMPAX) | 6% | ![]() |
0 | |
8. |
![]() |
(DISCRETE) | 5% | ![]() |
+2 | |
9. |
![]() |
(OLA) | 4.6% | ![]() |
-1 | |
10. |
![]() |
(КРАСНАЯ ЛИНИЯ) | 2.3% | ![]() |
![]() |
1. |
![]() |
(ALWAYS) | 31.3% | ![]() |
0 |
![]() |
2. |
![]() |
(NATURELLA) | 11.9% | ![]() |
0 |
![]() |
3. |
|
(LIBRESSE) | 11.6% | ![]() |
0 |
![]() |
4. |
![]() |
(KOTEX) | 10.7% | ![]() |
0 | |
5. |
![]() |
(OB) | 9.1% | ![]() |
0 | |
6. |
![]() |
(BELLA) | 8.4% | ![]() |
0 | |
7. |
![]() |
(TAMPAX) | 6.2% | ![]() |
0 | |
8. |
![]() |
(OLA) | 4.6% | ![]() |
+1 | |
9. |
![]() |
(CAREFREE) | 3.2% | ![]() |
![]() |
|
10. |
![]() |
(DISCRETE) | 2.9% | ![]() |
-2 |
1. |
![]() |
(ALWAYS) | 32.6% | ![]() |
0 |
![]() |
2. |
![]() |
(NATURELLA) | 12.2% | ![]() |
+5 |
![]() |
3. |
|
(LIBRESSE) | 10.9% | ![]() |
-1 |
![]() |
4. |
![]() |
(KOTEX) | 9.9% | ![]() |
0 | |
5. |
![]() |
(OB) | 9.4% | ![]() |
-2 | |
6. |
![]() |
(BELLA) | 8.5% | ![]() |
-1 | |
7. |
![]() |
(TAMPAX) | 6.5% | ![]() |
-1 | |
8. |
![]() |
(DISCRETE) | 4.4% | ![]() |
0 | |
9. |
![]() |
(OLA) | 3.5% | ![]() |
0 | |
10. |
![]() |
(НАТАЛИ) | 2% | ![]() |
![]() |
* Опрашивались респонденты, покупавшие средства женской гигиены в течение последнего месяца
**От назвавших один из брендов TOP-10 в категории
Цитата:
![]() |
Джим Стенджел вице-президент компании «Procter & Gamble» по глобальному маркетингу |
« Если бренд приносит многомиллионную прибыль, за ним стоит нечто большее, чем рациональная приверженность потребителей. Я считаю, что все подобные бренды занимают особое место в их сердцах и являются Lovemarks »
История:
Покупала недавно в магазине Камелот обувь, выбрала 6 пар разных, сидела часа 2 и не могла выбрать какие именно хочу. Чуть не плакала: хотелось все, но, к сожалению, на тот момент с собой не было столько денег. С трудом расставшись с пятью парами, выбрала одну. Пока все остальные не куплю, не успокоюсь)))