Чай |
1. |
![]() |
(GREENFIELD) | 32.7% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 12.5% | ![]() |
0 |
![]() |
3. |
![]() |
(TESS) | 11.3% | ![]() |
0 |
![]() |
4. |
|
(AHMAD) | 11.1% | ![]() |
0 | |
5. |
![]() |
(NURI) | 7.3% | ![]() |
+1 | |
6. |
![]() |
(RICHARD) | 6.7% | ![]() |
-1 | |
7. |
![]() |
(АЗЕРЧАЙ) | 5.8% | ![]() |
0 | |
8. |
![]() |
(МАЙСКИЙ) | 4.8% | ![]() |
0 | |
9. |
![]() |
(CURTIS) | 4.1% | ![]() |
0 | |
10. |
![]() |
(AKBAR) | 3.7% | ![]() |
0 |
1. |
![]() |
(GREENFIELD) | 31% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 16.4% | ![]() |
0 |
![]() |
3. |
![]() |
(TESS) | 11.6% | ![]() |
+1 |
![]() |
4. |
|
(AHMAD) | 11.3% | ![]() |
-1 | |
5. |
![]() |
(RICHARD) | 6.8% | ![]() |
0 | |
6. |
![]() |
(NURI) | 6.6% | ![]() |
0 | |
7. |
![]() |
(АЗЕРЧАЙ) | 5% | ![]() |
0 | |
8. |
![]() |
(МАЙСКИЙ) | 4.8% | ![]() |
0 | |
9. |
![]() |
(CURTIS) | 3.9% | ![]() |
0 | |
10. |
![]() |
(AKBAR) | 2.6% | ![]() |
0 |
1. |
![]() |
(GREENFIELD) | 31.6% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 19.2% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 11.1% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 11% | ![]() |
0 | |
5. |
![]() |
(RICHARD) | 5.9% | ![]() |
+2 | |
6. |
![]() |
(NURI) | 5.8% | ![]() |
0 | |
7. |
![]() |
(АЗЕРЧАЙ) | 5.6% | ![]() |
+1 | |
8. |
![]() |
(МАЙСКИЙ) | 3.5% | ![]() |
-3 | |
9. |
![]() |
(CURTIS) | 3.3% | ![]() |
0 | |
10. |
![]() |
(AKBAR) | 2.9% | ![]() |
0 |
1. |
![]() |
(GREENFIELD) | 29.9% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 23.7% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 11.1% | ![]() |
+1 |
![]() |
4. |
![]() |
(TESS) | 10.5% | ![]() |
-1 | |
5. |
![]() |
(МАЙСКИЙ) | 5.8% | ![]() |
+2 | |
6. |
![]() |
(NURI) | 5.4% | ![]() |
0 | |
7. |
![]() |
(RICHARD) | 4.2% | ![]() |
-2 | |
8. |
![]() |
(АЗЕРЧАЙ) | 3.8% | ![]() |
+1 | |
9. |
![]() |
(CURTIS) | 3.3% | ![]() |
-1 | |
10. |
![]() |
(AKBAR) | 2.2% | ![]() |
0 |
1. |
![]() |
(GREENFIELD) | 29% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 25.6% | ![]() |
0 |
![]() |
3. |
![]() |
(TESS) | 11.2% | ![]() |
+1 |
![]() |
4. |
|
(AHMAD) | 10.1% | ![]() |
-1 | |
5. |
![]() |
(RICHARD) | 5.4% | ![]() |
0 | |
6. |
![]() |
(NURI) | 5.4% | ![]() |
0 | |
7. |
![]() |
(МАЙСКИЙ) | 4.9% | ![]() |
0 | |
8. |
![]() |
(CURTIS) | 3.4% | ![]() |
0 | |
9. |
![]() |
(АЗЕРЧАЙ) | 3% | ![]() |
+1 | |
10. |
![]() |
(AKBAR) | 1.8% | ![]() |
- |
1. |
![]() |
(GREENFIELD) | 30.8% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 24% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 12% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 10.9% | ![]() |
0 | |
5. |
![]() |
(RICHARD) | 5.8% | ![]() |
+2 | |
6. |
![]() |
(NURI) | 5.2% | ![]() |
0 | |
7. |
![]() |
(МАЙСКИЙ) | 4.2% | ![]() |
-2 | |
8. |
![]() |
(CURTIS) | 3.6% | ![]() |
0 | |
9. |
![]() |
(DILMAH) | 1.9% | ![]() |
- | |
10. |
![]() |
(АЗЕРЧАЙ) | 1.6% | ![]() |
![]() |
1. |
![]() |
(GREENFIELD) | 30.9% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 27.7% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 13.2% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 9.4% | ![]() |
0 | |
5. |
![]() |
(МАЙСКИЙ) | 4.8% | ![]() |
0 | |
6. |
![]() |
(NURI) | 5.5% | ![]() |
0 | |
7. |
![]() |
(RICHARD) | 3.1% | ![]() |
![]() |
|
8. |
![]() |
(CURTIS) | 2.1% | ![]() |
-1 | |
9. |
![]() |
(AKBAR) | 1.7% | ![]() |
-1 | |
10. |
![]() |
(BROOK BOND) | 1.6% | ![]() |
0 |
1. |
![]() |
(GREENFIELD) | 29.4% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 26.9% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 14.4% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 8.8% | ![]() |
0 | |
5. |
![]() |
(МАЙСКИЙ) | 6.5% | ![]() |
+1 | |
6. |
![]() |
(NURI) | 5.7% | ![]() |
-1 | |
7. |
![]() |
(CURTIS) | 2.8% | ![]() |
+3 | |
8. |
![]() |
(AKBAR) | 2% | ![]() |
-1 | |
9. |
![]() |
(RISTON) | 1.9% | ![]() |
- | |
10. |
![]() |
(BROOK BOND) | 1.8% | ![]() |
-1 |
1. |
![]() |
(GREENFIELD) | 32.2% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 27.1% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 14.3% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 7.4% | ![]() |
0 | |
5. |
![]() |
(NURI) | 5.3% | ![]() |
0 | |
6. |
![]() |
(МАЙСКИЙ) | 5.2% | ![]() |
0 | |
7. |
![]() |
(AKBAR) | 2.4% | ![]() |
+2 | |
8. |
![]() |
(DILMAH) | 2.3% | ![]() |
0 | |
9. |
![]() |
(BROOK BOND) | 2% | ![]() |
+1 | |
10. |
![]() |
(CURTIS) | 1.8% | ![]() |
- |
1. |
![]() |
(GREENFIELD) | 32.4% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 26% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 19.1% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 5.3% | ![]() |
0 | |
5. |
![]() |
(NURI) | 4.9% | ![]() |
0 | |
6. |
![]() |
(МАЙСКИЙ) | 3.9% | ![]() |
0 | |
7. |
![]() |
(RISTON) | 2.7% | ![]() |
+1 | |
8. |
![]() |
(DILMAH) | 2.3% | ![]() |
-1 | |
9. |
![]() |
(AKBAR) | 2% | ![]() |
0 | |
10. |
![]() |
(BROOK BOND) | 1.5% | ![]() |
- |
1. |
![]() |
(GREENFIELD) | 26.7% | ![]() |
0 |
![]() |
2. |
![]() |
(LIPTON) | 26.4% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 21.2% | ![]() |
0 |
![]() |
4. |
![]() |
(TESS) | 5.5% | ![]() |
+2 | |
5. |
![]() |
(NURI) | 4.7% | ![]() |
-1 | |
6. |
![]() |
(МАЙСКИЙ) | 4.3% | ![]() |
-1 | |
7. |
![]() |
(DILMAH) | 3.3% | ![]() |
+1 | |
8. |
![]() |
(RISTON) | 3.1% | ![]() |
-1 | |
9. |
![]() |
(AKBAR) | 2.8% | ![]() |
0 | |
10. |
![]() |
(CURTIS) | 1.6% | ![]() |
![]() |
1. |
![]() |
(GREENFIELD) | 28.5% | ![]() |
+1 |
![]() |
2. |
![]() |
(LIPTON) | 27.1% | ![]() |
-1 |
![]() |
3. |
|
(AHMAD) | 18.9% | ![]() |
0 |
![]() |
4. |
![]() |
(NURI) | 5.8% | ![]() |
0 | |
5. |
![]() |
(МАЙСКИЙ) | 4.5% | ![]() |
+1 | |
6. |
![]() |
(TESS) | 4.4% | ![]() |
-1 | |
7. |
![]() |
(RISTON) | 3.7% | ![]() |
+1 | |
8. |
![]() |
(DILMAH) | 2.5% | ![]() |
+1 | |
9. |
![]() |
(AKBAR) | 2.5% | ![]() |
-2 | |
10. |
![]() |
(ЛИСМА) | 2.2% | ![]() |
![]() |
1. |
![]() |
(LIPTON) | 29.9% | ![]() |
0 |
![]() |
2. |
![]() |
(GREENFIELD) | 27.3% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 18.8% | ![]() |
0 |
![]() |
4. |
![]() |
(NURI) | 4.6% | ![]() |
0 | |
5. |
![]() |
(TESS) | 4.3% | ![]() |
+2 | |
6. |
![]() |
(МАЙСКИЙ) | 4.1% | ![]() |
-1 | |
7. |
![]() |
(AKBAR) | 3.5% | ![]() |
+2 | |
8. |
![]() |
(RISTON) | 2.9% | ![]() |
-2 | |
9. |
![]() |
(DILMAH) | 2.5% | ![]() |
-1 | |
10. |
![]() |
(БЕСЕДА) | 2.2% | ![]() |
0 |
1. |
![]() |
(LIPTON) | 29.2% | ![]() |
0 |
![]() |
2. |
![]() |
(GREENFIELD) | 25.5% | ![]() |
0 |
![]() |
3. |
|
(AHMAD) | 21.2% | ![]() |
0 |
![]() |
4. |
![]() |
(NURI) | 5.1% | ![]() |
+1 | |
5. |
![]() |
(МАЙСКИЙ) | 5% | ![]() |
-1 | |
6. |
![]() |
(RISTON) | 3.2% | ![]() |
0 | |
7. |
![]() |
(TESS) | 3.1% | ![]() |
+1 | |
8. |
![]() |
(DILMAH) | 2.9% | ![]() |
+1 | |
9. |
![]() |
(AKBAR) | 2.6% | ![]() |
-2 | |
10. |
![]() |
(БЕСЕДА) | 2.2% | ![]() |
0 |
1. |
![]() |
(LIPTON) | 26.8% | ![]() |
+1 |
![]() |
2. |
![]() |
(GREENFIELD) | 25.8% | ![]() |
-1 |
![]() |
3. |
|
(AHMAD) | 21.9% | ![]() |
0 |
![]() |
4. |
![]() |
(МАЙСКИЙ) | 6.9% | ![]() |
0 | |
5. |
![]() |
(NURI) | 4.1% | ![]() |
0 | |
6. |
![]() |
(RISTON) | 3.8% | ![]() |
0 | |
7. |
![]() |
(AKBAR) | 3.2% | ![]() |
+1 | |
8. |
![]() |
(TESS) | 2.9% | ![]() |
+1 | |
9. |
![]() |
(DILMAH) | 2.3% | ![]() |
-2 | |
10. |
![]() |
(БЕСЕДА) | 2.2% | ![]() |
![]() |
1. |
![]() |
(GREENFIELD) | 25.9% | ![]() |
![]() |
|
2. |
![]() |
(LIPTON) | 24.8% | ![]() |
![]() |
|
3. |
|
(AHMAD) | 23.4% | ![]() |
![]() |
|
4. |
![]() |
(МАЙСКИЙ) | 6.5% | ![]() |
||
5. |
![]() |
(NURI) | 4.9% | ![]() |
||
6. |
![]() |
(RISTON) | 3.9% | ![]() |
||
7. |
![]() |
(DILMAH) | 3.6% | ![]() |
||
8. |
![]() |
(AKBAR) | 3% | ![]() |
||
9. |
![]() |
(TESS) | 2.1% | ![]() |
||
10. |
![]() |
(BROOK BOND) | 1.8% | ![]() |
*Опрашивались респонденты, покупавшие чай в течение последнего месяца
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Цитата:
![]() |
Кевин Робертс генеральный директор компании «Saatchi & Saatchi» |
« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »
История:
ВТБ-24 стал радовать меня деньгами: дивиденды, проценты по депозитам, маржа по фьючерсам... Перестал огорчать очередями: он-лайн платежи по налогам, кредиту, родным и близким он-лайн переводами...