Рейтинг по категориям

Одежда

2024

1.		(ADIDAS)	19.6%	0
2.		(OSTIN)	14.7%	+2
3.		(NIKE)	13.8%	-1
4.		(ZARA)	13.3%	-1
5.		(GLORIA)	12.5%	0
6.		(PUMA)	6.1%	+1
6.		(BEFREE)	6.1%
8.	ТВОЕ	(ТВОЕ)	4.9%	0
9.		(ZOLLA)	4.8%	0
10.		(H&M)	4.8%	-4

2023

1.		(ADIDAS)	18.9%	0
2.		(NIKE)	17.9%	+2
3.		(ZARA)	15.4%	-1
4.		(OSTIN)	14.9%	-1
5.		(GLORIA)	10.1%	0
6.		(H&M)	5.6%	0
7.		(PUMA)	5.4%	0
8.	ТВОЕ	(ТВОЕ)	5.1%
9.		(ZOLLA)	3.6%	0
10.		(MANGO)	3.2%	-

2022

1.	(ADIDAS)	17.9%	0
2.	(ZARA)	16.6%	0
3.	(OSTIN)	15.2%	+1
4.	(NIKE)	14.8%	-1
5.	(GLORIA)	10.8%	+1
6.	(H&M)	6.4%	-1
7.	(PUMA)	4.8%	+1
8.	(REEBOK)	4.8%	-
9.	(ZOLLA)	4.4%	-
10.	(BERSHKA)	4.3%	-

2021

1.	(ADIDAS)	19.1%	+1
2.	(ZARA)	16.3%	-1
3.	(NIKE)	14.7%	0
4.	(OSTIN)	11.1%	0
5.	(H&M)	10.9%	0
6.	(GLORIA)	10.6%	0
7.	(MANGO)	5.8%	0
8.	(PUMA)	4.1%	+2
9.	(LEVI'S)	3.9%	-1
10.	(UNIQLO)	3.5%

2020

1.	(ZARA)	18.2%	+1
2.	(ADIDAS)	17%	-1
3.	(NIKE)	16.8%	+1
4.	(OSTIN)	13.9%	-1
5.	(H&M)	10.7%	0
6.	(GLORIA)	6.5%	+1
7.	(MANGO)	5.5%	+1
8.	(LEVI'S)	4.1%	-2
9.	(BERSHKA)	4%	-
10.	(PUMA)	3.3%

2019

1.	(ADIDAS)	19.6%	+2
2.	(ZARA)	15.2%	0
3.	(OSTIN)	14.4%	-2
4.	(NIKE)	12.3%	+1
5.	(H&M)	10.6%	-1
6.	(LEVI'S)	7.8%	+2
7.	(GLORIA)	6.9%	+2
8.	(MANGO)	5.4%	-2
9.	(OGGI)	4.3%	-2
10.	(ZOLLA)	3.3%	0

2018

1.	(OSTIN)	17.2%	0
2.	(ZARA)	17.1%	0
3.	(ADIDAS)	15.5%	0
4.	(H&M)	13.9%	+1
5.	(NIKE)	11.1%	-1
6.	(MANGO)	6.4%	+3
7.	(OGGI)	5.9%	-1
8.	(LEVI'S)	5%	0
9.	(GLORIA)	4.5%	-2
10.	(ZOLLA)	3.4%	-

2017

1.	(OSTIN)	16.7%	+4
2.	(ZARA)	16%	0
3.	(ADIDAS)	14.5%	-2
4.	(NIKE)	12.4%	0
5.	(H&M)	11.4%	-2
6.	(OGGI)	8.4%	-
7.	(GLORIA)	5.9%	0
8.	(LEVI'S)	5.6%	0
9.	(MANGO)	4.9%	-3
10.	(BERSHKA)	4.4%	-1

2016

1.	(ADIDAS)	17.4%	+1
2.	(ZARA)	16.4%	-1
3.	(H&M)	14%	+1
4.	(NIKE)	12.9%	-1
5.	(OSTIN)	12.2%	0
6.	(MANGO)	6.5%	0
7.	(GLORIA)	6%
8.	(LEVI'S)	4.9%	-1
9.	(BERSHKA)	4.9%	-1
10.	(ZOLLA)	4.8%

2015

1.	(ZARA)	20.1%	+1
2.	(ADIDAS)	15.2%	-1
3.	(NIKE)	13.4%	+1
4.	(H&M)	12.7%	+3
5.	(OSTIN)	11.8%	-2
6.	(MANGO)	8.2%	0
7.	(LEVI'S)	5.4%	-2
8.	(BERSHKA)	4.7%	-
9.	(COLLINS)	4.3%	-
10.	(MARKS&SPENCER)	4.1%	-

2014

1.	(ADIDAS)	22.7%	0
2.	(ZARA)	16%	0
3.	(OSTIN)	13.3%	+1
4.	(NIKE)	12.5%	-1
5.	(LEVI'S)	8.1%	+3
6.	(MANGO)	7.8%	+1
7.	(H&M)	5.4%	-2
8.	(OGGI)	4.9%	-2
9.	(ARMANI)	4.8%	-
10.	(REEBOK)	4.6%

2013

1.	(ADIDAS)	19.6%	0
2.	(ZARA)	16.4%	0
3.	(NIKE)	11.4%	0
4.	(OSTIN)	11.3%	+1
5.	(H&M)	10.7%	+1
6.	(OGGI)	8.1%	-2
7.	(MANGO)	7.9%	0
8.	(LEVI'S)	6%	+1
9.	(COLLINS)	4.4%	-1
10.	(MARKS&SPENCER)	4.2%	-

2012

1.	(ADIDAS)	24%	0
2.	(ZARA)	17.2%	0
3.	(NIKE)	11.9%	0
4.	(OGGI)	10.4%	+1
5.	(OSTIN)	10%	-1
6.	(H&M)	7.3%	+2
7.	(MANGO)	5.7%	-1
8.	(COLLINS)	5%
9.	(LEVI'S)	4.3%	0
10.	(BERSHKA)	4.2%

2011

1.	(ADIDAS)	24%	0
2.	(ZARA)	15.1%	0
3.	(NIKE)	11.5%	+2
4.	(OSTIN)	11.4%	+3
5.	(OGGI)	10.3%	-2
6.	(MANGO)	6.9%	-2
7.	(LACOSTE)	5.8%
8.	(H&M)	5.7%
9.	(LEVI'S)	5%	-3
10.	(MARKS&SPENCER)	4.3%

2010

1.	(ADIDAS)	17.8%	0
2.	(ZARA)	16.6%	0
3.	(OGGI)	15.5%	0
4.	(MANGO)	10%	+1
5.	(NIKE)	8.4%	+1
6.	(LEVI'S)	7.3%	+2
7.	(OSTIN)	7.1%	-3
8.	(MEXX)	6.4%
9.	(ARMANI)	5.5%
10.	(D&G)	5.4%	-1

2009

1.	(ADIDAS)	38.6%
2.	(ZARA)	28.4%
3.	(OGGI)	12%
4.	(OSTIN)	11.9%
5.	(MANGO)	3.2%
6.	(NIKE)	1.5%
7.	(SELA)	1.5%
8.	(LEVI'S)	1.3%
9.	(D&G)	0.9%
10.	(SAVAGE)	0.7%

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Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »

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История:

Кроссовки Адидас меня никогда не подводят. Я с ними и в огонь и в воду и по медным трубам ГОТОВ!!!

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