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Шоколадные батончики

2024

1.	(SNICKERS)	37.4%	0
2.	(MARS)	18%	0
3.	(BOUNTI)	13.5%	0
4.	(TWIX)	12.4%	0
5.	(PICNIC)	3.8%	0
6.	(БАБАЕВСКИЙ)	3.3%	0
7.	(NUTS)	3.1%	0
8.	(MILKY WAY)	2.8%	0
9.	(KITKAT)	2.8%	-
10.	(MILKA)	2.8%	0

2023

1.	(SNICKERS)	35.6%	0
2.	(MARS)	19.1%	0
3.	(BOUNTI)	15.8%	0
4.	(TWIX)	10.5%	0
5.	(PICNIC)	4.1%	+1
6.	(БАБАЕВСКИЙ)	3.6%	-1
7.	(NUTS)	3.4%	0
8.	(MILKY WAY)	3.2%	+1
9.	(ALPEN GOLD)	2.4%	-
10.	(MILKA)	2.4%	0

2022

1.	(SNICKERS)	35.2%	0
2.	(MARS)	18%	0
3.	(BOUNTI)	13.6%	0
4.	(TWIX)	12.5%	0
5.	(БАБАЕВСКИЙ)	4.4%	+2
6.	(PICNIC)	4.1%	0
7.	(NUTS)	4%	+1
8.	(KITKAT)	3.7%	-3
9.	(MILKY WAY)	2.3%	-
10.	(MILKA)	2.1%	-1

2021

1.	(SNICKERS)	34%	0
2.	(MARS)	19.5%	0
3.	(BOUNTI)	13.2%	0
4.	(TWIX)	12.2%	0
5.	(KITKAT)	5.8%	0
6.	(PICNIC)	3.5%	+2
7.	(БАБАЕВСКИЙ)	3.5%	0
8.	(NUTS)	3.1%	-2
9.	(MILKA)	2.8%
10.	(NESQUIK)	2.2%

2020

1.	(SNICKERS)	35.3%	0
2.	(MARS)	20.2%	0
3.	(BOUNTI)	14.1%	0
4.	(TWIX)	11.5%	0
5.	(KITKAT)	4.8%	0
6.	(NUTS)	4%	+1
7.	(БАБАЕВСКИЙ)	3.1%	-1
8.	(PICNIC)	3%	0
9.	(АЛЁНКА)	2.1%
10.	(ALPEN GOLD)	2%

2019

1.	(SNICKERS)	36%	0
2.	(MARS)	20.7%	0
3.	(BOUNTI)	12.4%	+1
4.	(TWIX)	11.1%	-1
5.	(KITKAT)	5.4%	0
6.	(БАБАЕВСКИЙ)	4.1%	0
7.	(NUTS)	3.8%	0
8.	(PICNIC)	3.7%	0
9.	(NESTLE)	1.5%	-
10.	(ФАБРИКА КРУПСКОЙ)	1.3%	-

2018

1.	(SNICKERS)	34.6%	0
2.	(MARS)	19.9%	0
3.	(TWIX)	13.6%	0
4.	(BOUNTI)	13.1%	0
5.	(KITKAT)	5%	0
6.	(БАБАЕВСКИЙ)	3.6%	0
7.	(NUTS)	3.4%	+1
8.	(PICNIC)	3.1%	+2
9.	(MILKY WAY)	2%	-2
10.	(РОТФРОНТ)	1.7%	-1

2017

1.	(SNICKERS)	34.5%	0
2.	(MARS)	20.9%	0
3.	(TWIX)	12.5%	0
4.	(BOUNTI)	11.4%	0
5.	(KITKAT)	6.1%	0
6.	(БАБАЕВСКИЙ)	5.6%	+2
7.	(MILKY WAY)	2.5%	+2
8.	(NUTS)	2.2%	-2
9.	(РОТФРОНТ)	2.2%
10.	(PICNIC)	2.1%	-3

2016

1.	(SNICKERS)	31.2%	0
2.	(MARS)	22.2%	0
3.	(TWIX)	13.7%	0
4.	(BOUNTI)	10%	0
5.	(KITKAT)	6.1%	0
6.	(NUTS)	4%	0
7.	(PICNIC)	3.7%	+1
8.	(БАБАЕВСКИЙ)	3.4%	-1
9.	(MILKY WAY)	3.1%	+1
10.	(NESTLE)	2.5%	-1

2015

1.	(SNICKERS)	29.7%	0
2.	(MARS)	19.6%	0
3.	(TWIX)	14%	+1
4.	(BOUNTI)	14%	-1
5.	(KITKAT)	6%	0
6.	(NUTS)	4.3%	+1
7.	(БАБАЕВСКИЙ)	4.1%	+1
8.	(PICNIC)	3%	-2
9.	(NESTLE)	2.7%	-
10.	(MILKY WAY)	2.5%	-1

2014

1.	(SNICKERS)	30.4%	0
2.	(MARS)	22.9%	0
3.	(BOUNTI)	14.6%	0
4.	(TWIX)	11.2%	0
5.	(KITKAT)	4.9%	0
6.	(PICNIC)	4%	+2
7.	(NUTS)	3.9%	-1
8.	(БАБАЕВСКИЙ)	3.8%	-1
9.	(MILKY WAY)	2.3%	+1
10.	(ФАБРИКА КРУПСКОЙ)	2%

2013

1.	(SNICKERS)	33.2%
2.	(MARS)	21.2%
3.	(BOUNTI)	13.3%
4.	(TWIX)	11.7%
5.	(KITKAT)	4.7%
6.	(NUTS)	4.1%
7.	(БАБАЕВСКИЙ)	3.5%
8.	(PICNIC)	3.4%
9.	(NESTLE)	2.5%
10.	(MILKY WAY)	2.3%

*Опрашивались респонденты, покупавшие шоколадные батончики в течение последнего месяца

**От назвавших один из брендов TOP-10 в категории

Цитата:

Джим Стенджел
вице-президент компании «Procter & Gamble» по глобальному маркетингу

« Если бренд приносит многомиллионную прибыль, за ним стоит нечто большее, чем рациональная приверженность потребителей. Я считаю, что все подобные бренды занимают особое место в их сердцах и являются Lovemarks »

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