Рейтинг по категориям

Корма для собак

2022

1.	(CHAPPI)	24.6%	+1
2.	(PEDIGREE)	21.2%	-1
3.	(ROYAL CANIN)	18.4%	0
4.	(PURINA)	14.4%	0
5.	(PRO PLAN)	7.6%	0
6.	(CESAR)	4.2%	+3
7.	(HILLS)	3.1%	-1
8.	(GRANDORF)	2.7%	-
9.	(МИРАТОРГ)	1.9%
10.	(BRIT)	1.9%	-2

2021

1.	(PEDIGREE)	29.5%	0
2.	(CHAPPI)	19.9%	0
3.	(ROYAL CANIN)	16.9%	0
4.	(PURINA)	10.8%	0
5.	(PRO PLAN)	6.3%	0
6.	(HILLS)	5.7%	0
7.	(MONGE)	4.5%	+1
8.	(BRIT)	2.8%	+1
9.	(CESAR)	2.2%	-2
10.	(GO!)	1.3%	-

2020

1.	(PEDIGREE)	28.2%	0
2.	(CHAPPI)	22.4%	0
3.	(ROYAL CANIN)	16.5%	0
4.	(PURINA)	12%	0
5.	(PRO PLAN)	6.7%	+1
6.	(HILLS)	3.4%	-1
7.	(CESAR)	3.3%	0
8.	(MONGE)	2.8%	+1
9.	(BRIT)	2.6%	-1
10.	(GRANDORF)	2.2%

2019

1.	(PEDIGREE)	33%	0
2.	(CHAPPI)	18.2%	+1
3.	(ROYAL CANIN)	17.4%	-1
4.	(PURINA)	11%	+1
5.	(HILLS)	5.1%	-1
6.	(PRO PLAN)	4.1%	0
7.	(CESAR)	4%	+2
8.	(BRIT)	3%	-1
9.	(MONGE)	2.1%
10.	(GO!)	2.1%	0

2018

1.	(PEDIGREE)	28.2%	0
2.	(ROYAL CANIN)	23.6%	0
3.	(CHAPPI)	14%	0
4.	(HILLS)	8.6%	+2
5.	(PURINA)	8.2%	-1
6.	(PRO PLAN)	4%	-1
7.	(BRIT)	3.6%	+3
8.	(ACANA)	3.5%	+1
9.	(CESAR)	3.3%	-1
10.	(GO!)	3%

2017

1.	(PEDIGREE)	26.1%	0
2.	(ROYAL CANIN)	17.9%	+1
3.	(CHAPPI)	15%	-1
4.	(PURINA)	13%	0
5.	(PRO PLAN)	9.6%	+1
6.	(HILLS)	5%	-1
7.	(EUKANUBA)	4.2%	-
8.	(CESAR)	3.4%	-1
9.	(ACANA)	3.1%	+1
10.	(BRIT)	2.7%	-2

2016

1.	(PEDIGREE)	33.8%	0
2.	(CHAPPI)	18.9%	+1
3.	(ROYAL CANIN)	18.5%	-1
4.	(PURINA)	8.1%	+2
5.	(HILLS)	6.7%	0
6.	(PRO PLAN)	6%	-2
7.	(CESAR)	3%	-
8.	(BRIT)	2%	+1
9.	(HAPPY DOG)	1.5%	-
10.	(ACANA)	1.5%	-3

2015

1.	(PEDIGREE)	24.4%	0
2.	(ROYAL CANIN)	20.3%	+1
3.	(CHAPPI)	17.5%	-1
4.	(PRO PLAN)	9.3%	0
5.	(HILLS)	8.3%	0
6.	(PURINA)	6%	0
7.	(ACANA)	4.7%	+1
8.	(EUKANUBA)	4.4%	-1
9.	(BRIT)	2.7%
10.	(DARLING)	2.5%	-

2014

1.	(PEDIGREE)	32.3%	0
2.	(CHAPPI)	19.6%	0
3.	(ROYAL CANIN)	18.5%	0
4.	(PRO PLAN)	8.7%	+1
5.	(HILLS)	7.4%	-1
6.	(PURINA)	4.7%	+1
7.	(EUKANUBA)	2.7%	-1
8.	(ACANA)	2.6%
9.	(HAPPY DOG)	1.9%
10.	(ГУРМАН)	1.9%	-1

2013

1.	(PEDIGREE)	42.1%	0
2.	(CHAPPI)	21%	0
3.	(ROYAL CANIN)	15.1%	0
4.	(HILLS)	4.9%	+1
5.	(PRO PLAN)	4.8%	-1
6.	(EUKANUBA)	4.2%	0
7.	(PURINA)	4%	0
8.	(DARLING)	1.5%	0
9.	(ГУРМАН)	1.3%	-
10.	(PRONATURE)	1.1%

2012

1.	(PEDIGREE)	36.2%	0
2.	(CHAPPI)	22%	0
3.	(ROYAL CANIN)	12.8%	0
4.	(PRO PLAN)	6.8%	0
5.	(HILLS)	5.7%	+3
6.	(EUKANUBA)	5.3%	-1
7.	(PURINA)	3.7%	-1
8.	(DARLING)	2.8%	+1
9.	(CESAR)	2.4%
10.	(BOSCH)	2.3%

2011

1.	(PEDIGREE)	34.9%	0
2.	(CHAPPI)	23.1%	0
3.	(ROYAL CANIN)	18.1%	0
4.	(PRO PLAN)	6.8%	+1
5.	(EUKANUBA)	5.7%	+1
6.	(PURINA)	3.9%	+1
7.	(BOSСH)	2.9%
8.	(HILLS)	2.5%	-4
9.	(DARLING)	1.6%	-1
10.	(FRISKIES)	0.3%

2010

1.	(PEDIGREE)	36.1%
2.	(CHAPPI)	19.8%
3.	(ROYAL CANIN)	17%
4.	(HILLS)	6.8%
5.	(PRO PLAN)	6%
6.	(EUKANUBA)	5.9%
7.	(PURINA)	3%
8.	(DARLING)	1.5%
9.	(ГУРМАН)	1.1%
10.	(DOG CHOW)	1.1%

* Опрашивались покупатели кормов для собак за последний месяц
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« В основе концепции Lovemarks лежат эмоциональные связи с потребителями. Связи, которые выше доводов разума и рассуждений о преимуществах продукта. Установить эти связи – значит выучить язык ощущений. И наша задача гораздо сложнее, чем просто добавить аромат, вкус, создать особую фактуру или увеличить размер продукта »

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История:

Телевизор Шарп был куплен давно (лет 25 назад), но продолжает работать.

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