Сигареты и другие табачные изделия
1. WINSTON (WINSTON) 23.9% 0
2. KENT (KENT) 14.3% +1
3. MARLBORO (MARLBORO) 11.7% -1
4. CAMEL (CAMEL) 9.2% +1
5. PARLIAMENT (PARLIAMENT) 8.6% -1
6. LD (LD) 8.2% +1
7. PHILIP MORRIS (PHILIP MORRIS) 7.1% +2
8. ROTHMANS (ROTHMANS) 6.5% -2
9. CHAPMAN (CHAPMAN) 6.5% +1
10. VOGUE (VOGUE) 4.1% -
1. WINSTON (WINSTON) 24% 0
2. MARLBORO (MARLBORO) 13.5% 0
3. KENT (KENT) 11.9% 0
4. PARLIAMENT (PARLIAMENT) 11% 0
5. CAMEL (CAMEL) 10.3% +2
6. ROTHMANS (ROTHMANS) 7.3% -1
7. LD (LD) 7.2% -1
8. BOND (BOND) 5.9% 0
9. PHILIP MORRIS (PHILIP MORRIS) 4.8% 0
10. CHAPMAN (CHAPMAN) 4.3%
1. WINSTON (WINSTON) 22.7% 0
2. MARLBORO (MARLBORO) 14.2% 0
3. KENT (KENT) 13% 0
4. PARLIAMENT (PARLIAMENT) 11.5% 0
5. ROTHMANS (ROTHMANS) 9.6% 0
6. LD (LD) 7.5% +2
7. CAMEL (CAMEL) 6.8% -
8. BOND (BOND) 5.6% -1
9. PHILIP MORRIS (PHILIP MORRIS) 5.2% -3
10. L&M (L&M) 3.9% -
1. WINSTON (WINSTON) 21.7% 0
2. MARLBORO (MARLBORO) 15.6% +1
3. KENT (KENT) 13.4% +1
4. PARLIAMENT (PARLIAMENT) 12% -2
5. ROTHMANS (ROTHMANS) 8.6% 0
6. PHILIP MORRIS (PHILIP MORRIS) 7% +1
7. BOND (BOND) 7% -1
8. LD (LD) 5.9% 0
9. IQOS (IQOS) 4.8%
10. VOGUE (VOGUE) 3.9% -
1. WINSTON (WINSTON) 24.1% 0
2. PARLIAMENT (PARLIAMENT) 12.5% +1
3. MARLBORO (MARLBORO) 12.4% +1
4. KENT (KENT) 11.9% -2
5. ROTHMANS (ROTHMANS) 10.8% 0
6. BOND (BOND) 8.2% 0
7. PHILIP MORRIS (PHILIP MORRIS) 6.7% +3
8. LD (LD) 4.8% -1
9. L&M (L&M) 4.6% 0
10. CAMEL (CAMEL) 4% -
1. WINSTON (WINSTON) 28% 0
2. KENT (KENT) 14.6% 0
3. PARLIAMENT (PARLIAMENT) 12.4% +1
4. MARLBORO (MARLBORO) 10% -1
5. ROTHMANS (ROTHMANS) 8.8% 0
6. BOND (BOND) 6.4% 0
7. LD (LD) 5.3% 0
8. VOGUE (VOGUE) 5% -
9. L&M (L&M) 4.9% -1
10. PHILIP MORRIS (PHILIP MORRIS) 4.7%
1. WINSTON (WINSTON) 30.3% 0
2. KENT (KENT) 12.5% 0
3. MARLBORO (MARLBORO) 10.6% +1
4. PARLIAMENT (PARLIAMENT) 10.4% -1
5. ROTHMANS (ROTHMANS) 7.7% 0
6. BOND (BOND) 7.4% 0
7. LD (LD) 6.1% +3
8. L&M (L&M) 5.3% -1
9. ЯВА (ЯВА) 4.9% -
10. CAMEL (CAMEL) 4.8% -1
1. WINSTON (WINSTON) 27.2% 0
2. KENT (KENT) 14.9% 0
3. PARLIAMENT (PARLIAMENT) 13.6% 0
4. MARLBORO (MARLBORO) 11.9% 0
5. ROTHMANS (ROTHMANS) 8.8% +4
6. BOND (BOND) 5.7% -
7. L&M (L&M) 5.4% 0
8. ESSE (ESSE) 4.2% -3
9. CAMEL (CAMEL) 4.1% -3
10. LD (LD) 4.1% -2
1. WINSTON (WINSTON) 27.1% 0
2. KENT (KENT) 17.8% 0
3. PARLIAMENT (PARLIAMENT) 14.9% 0
4. MARLBORO (MARLBORO) 11.4% 0
5. ESSE (ESSE) 5.1% +1
6. CAMEL (CAMEL) 5.1% -
7. L&M (L&M) 5.1% +2
8. LD (LD) 4.6% -
9. ROTHMANS (ROTHMANS) 4.4%
10. CHESTER (CHESTER) 4.4%
1. WINSTON (WINSTON) 27.3% 0
2. KENT (KENT) 17.8% 0
3. PARLIAMENT (PARLIAMENT) 16.8% 0
4. MARLBORO (MARLBORO) 9.6% 0
5. BOND (BOND) 6.5% -
6. ESSE (ESSE) 4.7% 0
7. CHESTERFIELD (CHESTERFIELD) 4.4% +3
8. ЯВА (ЯВА) 4.3% -
9. L&M (L&M) 4.3% 0
10. GLAMOUR (GLAMOUR) 4.2% -3
1. WINSTON (WINSTON) 25.2% 0
2. KENT (KENT) 19.6% 0
3. PARLIAMENT (PARLIAMENT) 18.4% 0
4. MARLBORO (MARLBORO) 11.9% 0
5. CAMEL (CAMEL) 4.5% -
6. ESSE (ESSE) 4.2% -
7. GLAMOUR (GLAMOUR) 4% +3
8. DUNHILL (DUNHILL) 3.9%
9. L&M (L&M) 4.5% -
10. CHESTERFIELD (CHESTERFIELD) 3.7% -3
1. WINSTON (WINSTON) 27.1% 0
2. KENT (KENT) 18.6% 0
3. PARLIAMENT (PARLIAMENT) 17% 0
4. MARLBORO (MARLBORO) 13.5% 0
5. VOGUE (VOGUE) 4.5% +1
6. ЯВА (ЯВА) 4% +2
7. CHESTERFIELD (CHESTERFIELD) 3.9% -2
8. BOND (BOND) 3.9% -1
9. Pall Mall (Pall Mall) 3.8%
10. GLAMOUR (GLAMOUR) 3.6% -
1. WINSTON (WINSTON) 21.9% 0
2. KENT (KENT) 19.4% 0
3. PARLIAMENT (PARLIAMENT) 14% 0
4. MARLBORO (MARLBORO) 12.8% 0
5. CHESTERFIELD (CHESTERFIELD) 6% -
6. VOGUE (VOGUE) 5.6% +1
7. BOND (BOND) 5.5%
8. ЯВА (ЯВА) 5% -3
9. LD (LD) 4.9% -3
10. ESSE (ESSE) 4.8% -2
1. WINSTON (WINSTON) 24.5% 0
2. KENT (KENT) 17% 0
3. PARLIAMENT (PARLIAMENT) 14.2% +1
4. MARLBORO (MARLBORO) 12.4% -1
5. ЯВА (ЯВА) 7.1% +3
6. LD (LD) 6.6%
7. VOGUE (VOGUE) 5.7% -2
8. ESSE (ESSE) 4.5% +1
9. CAMEL (CAMEL) 4% +1
10. GLAMOUR (GLAMOUR) 3.9%
1. WINSTON (WINSTON) 20.8%
2. KENT (KENT) 18.1%
3. MARLBORO (MARLBORO) 13.3%
4. PARLIAMENT (PARLIAMENT) 13.2%
5. VOGUE (VOGUE) 7.4%
6. CHESTERFIELD (CHESTERFIELD) 6.3%
7. L&M (L&M) 5.5%
8. ЯВА (ЯВА) 5.4%
9. ESSE (ESSE) 5.1%
10. CAMEL (CAMEL) 4.9%


*Опрашивались респонденты, покупавшие сигареты и другие табачные изделия в течение последнего месяца
**От назвавших один из брендов TOP-10 в категории

Цитата:

Джим Стенджел Джим Стенджел
вице-президент компании «Procter & Gamble» по глобальному маркетингу

« Если бренд приносит многомиллионную прибыль, за ним стоит нечто большее, чем рациональная приверженность потребителей. Я считаю, что все подобные бренды занимают особое место в их сердцах и являются Lovemarks »

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Фирмой adidas пользуюсь с детства.

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