Рейтинг по категориям

Обувь

2024

1.	(NIKE)	25.2%	0
2.	(ADIDAS)	23.3%	0
3.	(ECCO)	12%	0
4.	(KARI)	9.5%	0
5.	(REEBOK)	8.5%	0
6.	(PUMA)	6.3%	0
7.	(RIEKER)	5.1%	0
8.	(RALF RINGER)	4.2%	+2
9.	(NEW BALANCE)	3.1%
10.	(SALAMANDER)	2.8%	-2

2023

1.	(NIKE)	33.4%	0
2.	(ADIDAS)	24.7%	0
3.	(ECCO)	9%	0
4.	(KARI)	7%	0
5.	(REEBOK)	6.1%	+1
6.	(PUMA)	5%	-1
7.	(RIEKER)	4.2%	+2
8.	(SALAMANDER)	4.1%	0
9.	(ZENDEN)	3.9%	+1
10.	(RALF RINGER)	2.8%	-3

2022

1.	(NIKE)	23.4%	+1
2.	(ADIDAS)	22%	-1
3.	(ECCO)	13.4%	+1
4.	(KARI)	8.8%	-1
5.	(PUMA)	7%	+1
6.	(REEBOK)	6.9%	-1
7.	(RALF RINGER)	5.7%	0
8.	(SALAMANDER)	5%	+2
9.	(RIEKER)	4.1%	0
10.	(ZENDEN)	3.6%	-2

2021

1.	(ADIDAS)	27.8%	+1
2.	(NIKE)	23.2%	-1
3.	(KARI)	11%	+2
4.	(ECCO)	8.9%	-1
5.	(REEBOK)	6.7%	-1
6.	(PUMA)	6.3%	0
7.	(RALF RINGER)	5%	+1
8.	(ZENDEN)	4.6%	-1
9.	(RIEKER)	3.2%	0
10.	(SALAMANDER)	3.2%	0

2020

1.	(NIKE)	28.7%	+1
2.	(ADIDAS)	21.8%	-1
3.	(ECCO)	11.7%	0
4.	(REEBOK)	9.4%	+6
5.	(KARI)	6.6%	-1
6.	(PUMA)	5.6%	+3
7.	(ZENDEN)	4.6%	+1
8.	(RALF RINGER)	4.6%	-3
9.	(RIEKER)	3.5%	-3
10.	(SALAMANDER)	3.4%	-3

2019

1.	(ADIDAS)	22.9%	+1
2.	(NIKE)	22.4%	-1
3.	(ECCO)	11.6%	0
4.	(KARI)	10.2%	+2
5.	(RALF RINGER)	8%	0
6.	(RIEKER)	6.2%	-2
7.	(SALAMANDER)	5.7%	0
8.	(ZENDEN)	3.6%	-
9.	(PUMA)	4.8%	-
10.	(REEBOK)	4.5%	-1

2018

1.	(NIKE)	21.2%	0
2.	(ADIDAS)	18.8%	+1
3.	(ECCO)	15%	-1
4.	(RIEKER)	9.5%	+1
5.	(RALF RINGER)	7.3%	+1
6.	(KARI)	7%	+4
7.	(SALAMANDER)	6.9%	-3
8.	(TERVOLINA)	5%	-
9.	(REEBOK)	4.7%	-1
10.	(CARLO PAZOLINI)	4.6%	-1

2017

1.	(NIKE)	20.3%	+1
2.	(ECCO)	17.9%	-1
3.	(ADIDAS)	14.5%	0
4.	(SALAMANDER)	11.2%	0
5.	(RIEKER)	8.9%	+3
6.	(RALF RINGER)	7.7%	-1
7.	(ZENDEN)	6.7%
8.	(REEBOK)	4.9%	-2
9.	(CARLO PAZOLINI)	4.1%	-2
10.	(KARI)	3.9%

2016

1.	(ECCO)	24.9%	0
2.	(NIKE)	19.4%	0
3.	(ADIDAS)	17.4%	0
4.	(SALAMANDER)	10.1%	0
5.	(RALF RINGER)	6.4%	+5
6.	(REEBOK)	6%	0
7.	(CARLO PAZOLINI)	5%	-2
8.	(RIEKER)	4.1%	-
9.	(BALDININI)	3.5%
10.	(MASCOTTE)	3.2%

2015

1.	(ECCO)	21%	0
2.	(NIKE)	17.6%	+2
3.	(ADIDAS)	16.9%	-1
4.	(SALAMANDER)	11%	-1
5.	(CARLO PAZOLINI)	6.7%	+1
6.	(REEBOK)	6.6%	+2
7.	(TERVOLINA)	6.2%	+3
8.	(RESPECT)	4.9%	-1
9.	(PUMA)	4.9%	-
10.	(RALF RINGER)	4.3%	-5

2014

1.	(ECCO)	25.3%	0
2.	(ADIDAS)	16.1%	+1
3.	(SALAMANDER)	14.5%	+1
4.	(NIKE)	13.5%	-2
5.	(RALF RINGER)	6.9%	+4
6.	(CARLO PAZOLINI)	6.6%	+1
7.	(RESPECT)	4.8%
8.	(REEBOK)	4.4%	+2
9.	(RIEKER)	4%	-3
10.	(TERVOLINA)	4%	-2

2013

1.	(ECCO)	23.9%	0
2.	(NIKE)	15.3%	+1
3.	(ADIDAS)	14.8%	-1
4.	(SALAMANDER)	10.6%	0
5.	(CENTRO)	8.7%	0
6.	(RIEKER)	8.1%	-
7.	(CARLO PAZOLINI)	6.1%	+3
8.	(TERVOLINA)	4.4%	+1
9.	(RALF RINGER)	4.3%	-1
10.	(REEBOK)	4.1%	-4

2012

1.	(ECCO)	23.7%	+1
2.	(ADIDAS)	22.3%	-1
3.	(NIKE)	15.1%	+1
4.	(SALAMANDER)	8.8%	-1
5.	(CENTRO)	6.3%	0
6.	(REEBOK)	5.8%	+2
7.	(CHESTER)	5.1%	-
8.	(RALF RINGER)	4.7%	+1
9.	(TERVOLINA)	4.2%	-2
10.	(CARLO PAZOLINI)	4%	-4

2011

1.	(ADIDAS)	21.2%	+1
2.	(ECCO)	20.3%	-1
3.	(SALAMANDER)	12.5%	0
4.	(NIKE)	11.6%	+3
5.	(CENTRO)	8%
6.	(CARLO PAZOLINI)	6.2%	-1
7.	(TERVOLINA)	6.2%	-1
8.	(REEBOK)	5.3%	+1
9.	(RALF RINGER)	4.5%	+1
10.	(RIEKER)	4.3%	-6

2010

1.	(ECCO)	34.1%	0
2.	(ADIDAS)	14.6%	+1
3.	(SALAMANDER)	14%	-1
4.	(RIEKER)	8.4%
5.	(CARLO PAZOLINI)	6.4%	+3
6.	(TERVOLINA)	5.9%	0
7.	(NIKE)	5.3%	-2
8.	(CHESTER)	4.1%
9.	(REEBOK)	3.8%	0
10.	(RALF RINGER)	3.4%	-6

2009

1.	(ECCO)	24.7%
2.	(SALAMANDER)	17.2%
3.	(ADIDAS)	15%
4.	(RALF RINGER)	9.5%
5.	(NIKE)	7.7%
6.	(TERVOLINA)	6.7%
7.	(CARNABY)	5.6%
8.	(CARLO PAZOLINI)	5.4%
9.	(REEBOK)	4.9%
10.	(PUMA)	2.8%

* Опрашивались все респонденты
**От назвавших один из брендов TOP-10 в категории

Цитата:

Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

Другие цитаты

История:

Кофе лавацца. Обычное рабочее утро. Грустные лица.... Безрадостный день. Работаю в отеле. Один из гостей оставил свой портмоне в номере и явился его забрать. Радостно получив его обратно, исчезает и возвращается с кофеваркой и банкой изумительного кофе Лавацца!!! Такой аромат стоял в холле отеля!!! Угощали всех!!!

Читать еще