Обувь
Другие категории
2025
1. NIKE (NIKE) 25.9% 0
2. ADIDAS (ADIDAS) 19.5% 0
3. KARI (KARI) 16% +1
4. ECCO (ECCO) 8.9% -1
5. SALAMANDER (SALAMANDER) 5.7% +5
6. REEBOK (REEBOK) 5.6% -1
7. RIEKER (RIEKER) 4.9% 0
8. RALF RINGER (RALF RINGER) 4.8% 0
9. ZENDEN (ZENDEN) 4.4% -
10. PUMA (PUMA) 4.4% -4
2024
1. NIKE (NIKE) 25.2% 0
2. ADIDAS (ADIDAS) 23.3% 0
3. ECCO (ECCO) 12% 0
4. KARI (KARI) 9.5% 0
5. REEBOK (REEBOK) 8.5% 0
6. PUMA (PUMA) 6.3% 0
7. RIEKER (RIEKER) 5.1% 0
8. RALF RINGER (RALF RINGER) 4.2% +2
9. NEW BALANCE (NEW BALANCE) 3.1%
10. SALAMANDER (SALAMANDER) 2.8% -2
2023
1. NIKE (NIKE) 33.4% 0
2. ADIDAS (ADIDAS) 24.7% 0
3. ECCO (ECCO) 9% 0
4. KARI (KARI) 7% 0
5. REEBOK (REEBOK) 6.1% +1
6. PUMA (PUMA) 5% -1
7. RIEKER (RIEKER) 4.2% +2
8. SALAMANDER (SALAMANDER) 4.1% 0
9. ZENDEN (ZENDEN) 3.9% +1
10. RALF RINGER (RALF RINGER) 2.8% -3
2022
1. NIKE (NIKE) 23.4% +1
2. ADIDAS (ADIDAS) 22% -1
3. ECCO (ECCO) 13.4% +1
4. KARI (KARI) 8.8% -1
5. PUMA (PUMA) 7% +1
6. REEBOK (REEBOK) 6.9% -1
7. RALF RINGER (RALF RINGER) 5.7% 0
8. SALAMANDER (SALAMANDER) 5% +2
9. RIEKER (RIEKER) 4.1% 0
10. ZENDEN (ZENDEN) 3.6% -2
2021
1. ADIDAS (ADIDAS) 27.8% +1
2. NIKE (NIKE) 23.2% -1
3. KARI (KARI) 11% +2
4. ECCO (ECCO) 8.9% -1
5. REEBOK (REEBOK) 6.7% -1
6. PUMA (PUMA) 6.3% 0
7. RALF RINGER (RALF RINGER) 5% +1
8. ZENDEN (ZENDEN) 4.6% -1
9. RIEKER (RIEKER) 3.2% 0
10. SALAMANDER (SALAMANDER) 3.2% 0
2020
1. NIKE (NIKE) 28.7% +1
2. ADIDAS (ADIDAS) 21.8% -1
3. ECCO (ECCO) 11.7% 0
4. REEBOK (REEBOK) 9.4% +6
5. KARI (KARI) 6.6% -1
6. PUMA (PUMA) 5.6% +3
7. ZENDEN (ZENDEN) 4.6% +1
8. RALF RINGER (RALF RINGER) 4.6% -3
9. RIEKER (RIEKER) 3.5% -3
10. SALAMANDER (SALAMANDER) 3.4% -3
2019
1. ADIDAS (ADIDAS) 22.9% +1
2. NIKE (NIKE) 22.4% -1
3. ECCO (ECCO) 11.6% 0
4. KARI (KARI) 10.2% +2
5. RALF RINGER (RALF RINGER) 8% 0
6. RIEKER (RIEKER) 6.2% -2
7. SALAMANDER (SALAMANDER) 5.7% 0
8. ZENDEN (ZENDEN) 3.6% -
9. PUMA (PUMA) 4.8% -
10. REEBOK (REEBOK) 4.5% -1
2018
1. NIKE (NIKE) 21.2% 0
2. ADIDAS (ADIDAS) 18.8% +1
3. ECCO (ECCO) 15% -1
4. RIEKER (RIEKER) 9.5% +1
5. RALF RINGER (RALF RINGER) 7.3% +1
6. KARI (KARI) 7% +4
7. SALAMANDER (SALAMANDER) 6.9% -3
8. TERVOLINA (TERVOLINA) 5% -
9. REEBOK (REEBOK) 4.7% -1
10. CARLO PAZOLINI (CARLO PAZOLINI) 4.6% -1
2017
1. NIKE (NIKE) 20.3% +1
2. ECCO (ECCO) 17.9% -1
3. ADIDAS (ADIDAS) 14.5% 0
4. SALAMANDER (SALAMANDER) 11.2% 0
5. RIEKER (RIEKER) 8.9% +3
6. RALF RINGER (RALF RINGER) 7.7% -1
7. ZENDEN (ZENDEN) 6.7%
8. REEBOK (REEBOK) 4.9% -2
9. CARLO PAZOLINI (CARLO PAZOLINI) 4.1% -2
10. KARI (KARI) 3.9%
2016
1. ECCO (ECCO) 24.9% 0
2. NIKE (NIKE) 19.4% 0
3. ADIDAS (ADIDAS) 17.4% 0
4. SALAMANDER (SALAMANDER) 10.1% 0
5. RALF RINGER (RALF RINGER) 6.4% +5
6. REEBOK (REEBOK) 6% 0
7. CARLO PAZOLINI (CARLO PAZOLINI) 5% -2
8. RIEKER (RIEKER) 4.1% -
9. BALDININI (BALDININI) 3.5%
10. MASCOTTE (MASCOTTE) 3.2%
2015
1. ECCO (ECCO) 21% 0
2. NIKE (NIKE) 17.6% +2
3. ADIDAS (ADIDAS) 16.9% -1
4. SALAMANDER (SALAMANDER) 11% -1
5. CARLO PAZOLINI (CARLO PAZOLINI) 6.7% +1
6. REEBOK (REEBOK) 6.6% +2
7. TERVOLINA (TERVOLINA) 6.2% +3
8. RESPECT (RESPECT) 4.9% -1
9. PUMA (PUMA) 4.9% -
10. RALF RINGER (RALF RINGER) 4.3% -5
2014
1. ECCO (ECCO) 25.3% 0
2. ADIDAS (ADIDAS) 16.1% +1
3. SALAMANDER (SALAMANDER) 14.5% +1
4. NIKE (NIKE) 13.5% -2
5. RALF RINGER (RALF RINGER) 6.9% +4
6. CARLO PAZOLINI (CARLO PAZOLINI) 6.6% +1
7. RESPECT (RESPECT) 4.8%
8. REEBOK (REEBOK) 4.4% +2
9. RIEKER (RIEKER) 4% -3
10. TERVOLINA (TERVOLINA) 4% -2
2013
1. ECCO (ECCO) 23.9% 0
2. NIKE (NIKE) 15.3% +1
3. ADIDAS (ADIDAS) 14.8% -1
4. SALAMANDER (SALAMANDER) 10.6% 0
5. CENTRO (CENTRO) 8.7% 0
6. RIEKER (RIEKER) 8.1% -
7. CARLO PAZOLINI (CARLO PAZOLINI) 6.1% +3
8. TERVOLINA (TERVOLINA) 4.4% +1
9. RALF RINGER (RALF RINGER) 4.3% -1
10. REEBOK (REEBOK) 4.1% -4
2012
1. ECCO (ECCO) 23.7% +1
2. ADIDAS (ADIDAS) 22.3% -1
3. NIKE (NIKE) 15.1% +1
4. SALAMANDER (SALAMANDER) 8.8% -1
5. CENTRO (CENTRO) 6.3% 0
6. REEBOK (REEBOK) 5.8% +2
7. CHESTER (CHESTER) 5.1% -
8. RALF RINGER (RALF RINGER) 4.7% +1
9. TERVOLINA (TERVOLINA) 4.2% -2
10. CARLO PAZOLINI (CARLO PAZOLINI) 4% -4
2011
1. ADIDAS (ADIDAS) 21.2% +1
2. ECCO (ECCO) 20.3% -1
3. SALAMANDER (SALAMANDER) 12.5% 0
4. NIKE (NIKE) 11.6% +3
5. CENTRO (CENTRO) 8%
6. CARLO PAZOLINI (CARLO PAZOLINI) 6.2% -1
7. TERVOLINA (TERVOLINA) 6.2% -1
8. REEBOK (REEBOK) 5.3% +1
9. RALF RINGER (RALF RINGER) 4.5% +1
10. RIEKER (RIEKER) 4.3% -6
2010
1. ECCO (ECCO) 34.1% 0
2. ADIDAS (ADIDAS) 14.6% +1
3. SALAMANDER (SALAMANDER) 14% -1
4. RIEKER (RIEKER) 8.4%
5. CARLO PAZOLINI (CARLO PAZOLINI) 6.4% +3
6. TERVOLINA (TERVOLINA) 5.9% 0
7. NIKE (NIKE) 5.3% -2
8. CHESTER (CHESTER) 4.1%
9. REEBOK (REEBOK) 3.8% 0
10. RALF RINGER (RALF RINGER) 3.4% -6
2009
1. ECCO (ECCO) 24.7%
2. SALAMANDER (SALAMANDER) 17.2%
3. ADIDAS (ADIDAS) 15%
4. RALF RINGER (RALF RINGER) 9.5%
5. NIKE (NIKE) 7.7%
6. TERVOLINA (TERVOLINA) 6.7%
7. CARNABY (CARNABY) 5.6%
8. CARLO PAZOLINI (CARLO PAZOLINI) 5.4%
9. REEBOK (REEBOK) 4.9%
10. PUMA (PUMA) 2.8%


* Опрашивались все респонденты
**От назвавших один из брендов TOP-10 в категории

Цитата:

Джим Стенджел Джим Стенджел
вице-президент компании «Procter & Gamble» по глобальному маркетингу

« Если бренд приносит многомиллионную прибыль, за ним стоит нечто большее, чем рациональная приверженность потребителей. Я считаю, что все подобные бренды занимают особое место в их сердцах и являются Lovemarks »

Другие цитаты

История:

LG - стоит не очень дорого, проблем с этой техникой не возникало. Телевизор работает уже второй десяток лет,  выглядит не супер современно - всей семьёй ждем, когда сломается,  но дальше замены батареек в пульте дело не идёт.

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